Soon Koon

Building Dash to Cart, a lightweight commerce platform for modern merchants.

I lead product, growth and platform direction across storefronts, payments, orders, analytics, AI and product discovery. My work spans product strategy, merchant experience, UI/UX, technical execution and go-to-market.

A large part of the role is turning real merchant problems into simpler product decisions, then testing, refining and shipping what helps sellers move faster.

Dash to Cart started as a lightweight store builder and has evolved into a broader commerce system focused on helping merchants build, sell, understand and grow without carrying a heavy software stack.