Digital Product Management: Modern Fundamentals

Learn Voraciously Core Value Award – Finalist

Taught elementary subjects to a group of 40 students in a shelter home as a part of Dil se campaign

Volunteer

Bachelor of Technology (BTech)

Master of Business Administration (M.B.A.)

Formulate Strategy for the growth of Wellness Portfolio in Modern Trade (Hypermarkets)
- Identified Purchase drivers and barriers via on-ground Primary research in Hypermarkets
- Recommended a Category Management Solution for the overall growth of the Wellness category to maximize retailers’ Rupee Gross Margin
- Received a Pre-Placement Interview (PPI) based on performance

Summer Intern

Lead user growth product roadmap, focus on Activation, Retention & User Experience of Vodafone Play (video streaming app). 
• Worked with Design & Engineering to refine user experience to reduce friction, personalization & repeat behavior
• Managed CRM channels (Push Notifications, SMS & E-mail), crafted Segmentation framework & strategy
• Set-up automated campaigns with a focus on personalization, reducing friction, habit-forming nudges & win-backs
• Managed content partner relationships & creative agency.
• Led to 7X growth in MAUs, 2X growth in Watch Time, 34% uplift on Activation & ~50% increase in Monthly Retention

Product Manager, Growth, Vodafone Play (OTT) 

Led a team of 3, responsible for Engagement & Retention of an active user base of 300 Mn+ using Push Notifications and In-stream Video ads. 

• Optimized segment & content used in notifications to increase CTRs by 20%, supported by extensive A/B testing
• Increased number of In-stream Video Ad Impressions delivered from 100 Mn to 600 Mn+per month
• Increase in conversions by up to 40% by leveraging Targeting In-stream Video Ad campaigns
• Managed high impact campaigns during IPL & other cricket tournaments leading to peak concurrency of 12.7 Mn (then world record)

Growth Marketing Manager

Part of the core team selected to work with CEO Designate, Vodafone Payments Bank

- Worked with Mpesa leadership to define a long term strategy of the Payments Bank for Growth & Monetization
- Participated in Primary user research and Industry experts for inputs in the Product roadmap
- Engaged & evaluated external Fintech companies for Partnerships- Payment gateways, Insurance, Data Intelligence etc.

Program Manager (Fintech)

Flipkart Video is an Interactive OTT platform that resides on the Flipkart shopping App. I was part of the core team that launched the product & was responsible for User Growth, Product Marketing & Analytics

• Worked on multiple Product-led growth initiatives to drive Retention, Engagement & Activation
• Manage Product marketing for Video via on-platform channels to drive Adoption & Retention- Merchandising & CRM (Push Notifications, E-mail, SMS etc.)
• Led to a 5X growth in DAU, 3X growth in D1 Retention & 2.5X improvement in Activation in 2020

Senior Manager, Growth

I manage the Monetization & Chrome Extension portfolios

Principal Product Manager

Part of the prestigious one year Discover Program which gives a cross-functional experience in the field of Sales and Marketing

Management Trainee

I started as the first Growth focused Product manager on the team and have conducted multiple A/B experiments & optimized various parts of the Product-led growth funnel using data-backed & user feedback-driven insights. Over the last 2+ years, I have built & executed a Product roadmap for all growth areas- Acquisition, Onboarding, Retention & Monetization using data-backed & user feedback-driven insights along with 8 Engineers, a Designer, and a UX researcher.Some of the key areas that I worked on:

Monetization
- Conducted multiple experiments on the self-serve channel, including pricing & packaging, to optimize for paid conversion, revenue retention & revenue expansion
- Result- 3X growth in ARR, 60% increase in paying clients. 2X+ increase in Paid conversion

User experience & Retention 
- Experimented on new user onboarding experience to increase users reaching Aha moment by 35%
- Simplified overwhelming workflows & improved education on the app to boost NPS from 42 to 55
- Launche

Senior Product Manager- Growth

Principal Product Manager- Growth @ Apollo.io

Know about Sourabh Ahuja's work experience, education, bootcamps, certifications, and much more. Sourabh Ahuja