Google Cloud Fundamentals: Core Infrastructure

Google Technical Support Fundamentals

IBM Marketplace Simulation (1st team)

Google Foundations: Data, Data, everywhere

Google Ads for Beginners

Worked closely with the CEO and senior leadership to develop and implement marketing strategies for in
house B2B SaaS platform (Logistics), directly driving business growth.
Implemented GEO to rank on LLM models.
Executed data-driven email marketing and CRM automation via Brevo, achieving a 28% open rate and 12%
click-through rate exceeding B2B SaaS industry averages.
Generated substantial revenue for the company by delivering high-quality inbound leads through
performance-driven Meta Ads campaign, reducing CPC by 25% and increasing qualified inquiries by 35%.
Collaborated with cross-functional teams and guided the sales department on campaign strategies,
contributing to a 35% rise in conversions.

Digital Marketing Executive

Led and managed a team of six digital marketing professionals, overseeing the execution of targeted
campaigns via Google Ads and Meta Ads, resulting in a 10% increase in brand visibility and a 20% growth in website traffic.
Optimized ad performance through advanced analytics tools, enhancing click-through rates (CTR) and significantly reducing cost per acquisition (CPA).
Developed engaging and tailored ad content, leveraging dynamic retargeting strategies to elevate brand awareness, drive follower growth, and foster customer engagement.
Collaborated with clients to align digital marketing strategies with business objectives, ensuring cohesive messaging across all channels and maximizing ROI.
Utilized HubSpot CRM to streamline client communications, track campaign performance, and ensure timely project delivery.

Marketing Associate

Customer Service Manager

Resolved an average of 88 customer inquiries per day across various channels (phone, email, chat) while maintaining a high level of accuracy.
  Maintained a strong understanding of company policies and procedures, ensuring consistent and accurate information delivery to customers.
  Adept at using various customer service software and tools (e.g., Omnia) to enhance service delivery.

Customer Service Associate

Created high-quality graphics and imagery (including photos, infographics, and illustrations) for paid adverts on social media platforms and other digital channels, resulting in a 20% increase in click-through rates.
Analyzed website analytics to identify user behavior and content preferences, leading to a 23% improvement in content engagement.
Developed compelling ad copy for various platforms (social media, paid adverts) that resonated with target audiences and achieved key marketing goals.
Demonstrated adaptability in copywriting by creating high-quality content across various formats (website, email, ad copy) as briefed by the senior marketing team
Supported the production of digital projects like video tutorials, podcasts, and webinars by assisting with storyboarding, filming, photography and basic video editing tasks.

Worked closely with the CEO and founding leadership team to design and scale programs that drive
measurable revenue growth and founder success outcomes.
Own GTM strategy for leadership initiatives, translating vision into pipeline and conversion

Founder & Leadership Programs Lead

Founder of Companaya

Know about Souvik Das's work experience, education, and much more. Souvik Das