👋 Hello, I'm Srinivas, a passionate Product and UI Designer with a knack for embracing constant change and a relentless

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As a UI designer immersed in the world of PLIVO, I've had the privilege of being part of a journey that involves not just creating visuals, but curating an identity. Designing PLIVO's brand guidelines has been a profound experience, one that goes beyond aesthetics to encapsulate the essence of the brand.At the core of this endeavor is the aspiration to reflect PLIVO's vision and mission through every visual touchpoint. The brand guidelines serve as a bridge between the abstract and the concrete, channeling intangible values into tangible design elements. From color palettes that evoke innovation to typography that embodies clarity, every choice is deliberate, echoing the brand's core.These guidelines extend their influence far beyond mere visuals. They are a compass for consistency, ensuring that whether it's a website, marketing collateral, or user interface, the brand's voice is harmonized. As a UI designer, I find immense satisfaction in translating these principles into interactive designs that resonate with users, carrying forward PLIVO's narrative seamlessly.In essence, designing PLIVO's brand guidelines is about more than aesthetics; it's about cultivating a visual language that resonates with the audience and amplifies the brand's story. It's a journey that merges creativity with strategy, resulting in a visual identity that mirrors PLIVO's purpose and sets the stage for a dynamic and impactful presence.

Plivo Brand Guide

In the dynamic world of healthcare, a new era of technology is dawned with the advent of merchant onboarding apps. These apps are tailored to make the process of bringing medical shops and clinics into the digital sphere a breeze.Imagine a world where the tiresome paperwork and manual processes are replaced with a few taps on a smartphone screen. Designing an effective merchant onboarding app starts with understanding the needs of both the medical establishments and the company representatives responsible for onboarding.Step 1: Gather Data Company representatives use the app to input vital information about the medical shop or clinic. This data might include the shop's name, location, contact details, and services offered. The app can even allow the upload of necessary legal documents for verification.Step 2: Location Integration The app leverages location services to pinpoint the exact location of the medical establishment. This ensures accuracy and helps customers easily locate the shop when needed.Step 3: Verification and Onboarding Once the data is submitted, the app's backend processes swing into action. Documents are verified, ensuring compliance with regulations. Once everything checks out, the medical shop is officially onboarded into the company's system.Step 4: Future Business Opportunities Now, the medical shop is ready to shine in the digital realm. Customers searching for healthcare services can easily discover the shop through the app. The app acts as a bridge between the shop and potential clients, enhancing business opportunities.In a nutshell, designing a merchant onboarding app for medical shops simplifies the process of bringing them into the digital landscape. This streamlined approach benefits both the medical shops and customers, ushering in a new era of convenience and accessibility in healthcare services.

Simplifying Medical Shop Onboarding

In the realm of healthcare technology, my involvement in the redesign of a Profile Sections page for a CarePredict app stands as a testament to the transformative potential of user-focused design. The objective was clear: to enhance the experience of patients and caretakers while simplifying the process of setting up profiles and managing care home residents through a seamless mobile application.To initiate this redesign, I engaged in comprehensive research, conducting interviews and usability tests with both patients and caretakers. These insights guided the creation of an intuitive and informative interface. For patients, the goal was to provide a personalized experience by presenting their medical history, medications, dietary preferences, and activities in a clear and accessible manner. By implementing a harmonious color scheme, legible typography, and intuitive icons, we transformed the cluttered original design into an engaging and easy-to-navigate hub for patients to stay informed about their care journey.Simultaneously, we addressed the needs of caretakers by developing an integrated dashboard that offered a holistic view of resident profiles. This dashboard enabled caretakers to access real-time health updates, thereby facilitating prompt responses to changes or emergencies. The interface was designed to be user-friendly and efficient, allowing caretakers to manage multiple residents effortlessly.A notable achievement of this redesign was the simplification of profile setup. By employing step-by-step instructions, clear prompts, and user-friendly forms, we streamlined the process, significantly reducing the time and effort required to create a resident's profile. This efficient onboarding contributed to the overall ease of use for both patients and caretakers.User testing validated the success of our efforts. Feedback from patients and caretakers highlighted the improved layout, navigation, and accessibility of the redesigned Profile Sections page. The revamped app provided a cohesive platform for patients to engage in their care journey and for caretakers to manage residents effectively.In essence, the CarePredict app's Profile Sections redesign stands as a testament to the power of design in healthcare technology. By prioritizing user needs, we created an interface that empowers patients and simplifies the responsibilities of caretakers. Through intuitive design, seamless profile setup, and efficient resident management, the app facilitates the vital task of caregiving while ensuring a smooth and informed experience for all users involved.

Care Predict app

As a dedicated consultant at Wallenius Wilhelmsen Logistics (WWL), I had the privilege of leading the design process for a revolutionary handheld device that has redefined inventory and employee management within the logistics industry. From its inception, my role encompassed the holistic design journey, from ideation to execution.At the outset, I collaborated closely with cross-functional teams to understand the intricate needs and challenges faced by WWL's workforce. This in-depth insight guided the creation of an intuitive and user-centric system that seamlessly combined inventory tracking and employee management functionalities. Through iterative prototyping, user testing, and constant feedback loops, we refined the device's interface and features, ensuring its effectiveness in diverse operational contexts.Striving for both form and function, I meticulously crafted an ergonomic design that prioritized user comfort during extended usage. This handheld device became a tangible manifestation of streamlined processes and enhanced productivity, empowering WWL employees to efficiently manage inventory, track shipments, and monitor operations in real-time.The success of this project hinged on collaboration, innovation, and a deep understanding of user behaviors. Witnessing the device's transformative impact on WWL's operations, as well as the positive feedback from employees who found the system intuitive and empowering, has been an immensely fulfilling experience. This endeavor underscored the potential of design to bridge technology and human interaction, ultimately driving operational excellence and elevating the company's commitment to efficient logistics solutions.