Emporia Certified Contributor

The Technology Advisory Council 2 (Feb 2, 2017)

Pragmatic Marketing Certified – Level I (PMC-I)

Internet Movie Database Entry

Encouraged my extended team (about 150 people contributed), to package meals for starving families while raising thousands of dollars of additional donations for this important cause.

Fundraiser

Master of Science (MS)

• Rehired by Steve Jobs to build and manage Apple's Education Marketing, including advertising, brand, bizdev, events & trade shows, interactive marketing, research, marcom, product management, and strategic marketing.

• Responsible for over 220% revenue and over 360% unit growth in $35 million New England sales territory while performing dual roles of account executive & systems engineer in territory.

• Apple’s #1 Account Executive of the Year 2 years in a row in same territory.

• Created Apple University Consortium (AUC) executive advisory board to provide product feedback to Steve Jobs ensuring Apple’s products exceed the needs of the education market. Established partnerships with AUC CIOs resulting in increased sales in Apple’s largest, most influential accounts.

• Managed strategic partnership between Apple and Harvard Business School resulting in standardization on Mac platform and $9 million incremental sales. Managed $2 million development 25 multimedia products that becam

Senior Director, Marketing & Account Executive and Systems Engineer

• Defined Avid’s worldwide market strategy; grew revenue over 200% while expanding new seats more than 350% in 2 years, coordinated worldwide sales and product marketing organizations. Stock went from $9.5 to $65 in 28 months

• Headed Avid’s $14M worldwide Education P&L; achieved 125% revenue and 650% unit growth while increasing ASPs, initiated direct marketing to consumers & established customer summits. Managed $3.5M budget that overachieved revenue growth goals. Grew user groups from 8 to 55; turned dissatisfied customers into evangelists. 

• Responsible for worldwide product marketing of Avid’s entire post-production video and film editing product and solutions portfolio; defined strategy, tactics, and go-to-market implementation.  Drove product family launch resulting in surprise revenue growth while beating Apple’s Final Cut Pro.

Senior Director Enterprise Sales & Product Marketing

Artificial intelligence is one of the most transformative technologies of our lifetimes. I want to help regular people understand what's actually happening - and what it means for their lives.

Publisher

• Rejuvenated team of more than 500 Product Managers, UX, CS, Support, Sales, Biz Dev, eCommerce and Online Marketers to dramatically improve all WebEx and Jabber products; built new desktop, mobile, and Apple Watch apps; increased awareness and market share; grew Jabber beating Microsoft Lync and stole share from Citrix/GoToMeeting

• Under my leadership, delivered 25%+ YoY growth across all meaningful KPIs including: customer satisfaction, new users, # of meetings, attendees, revenue and bookings, making WebEx the fastest growing $1.3B SaaS cloud in the world.

• Revitalized online lead gen for Inside Sales: acquired 1M new WebEx users and converted 50K new SMBs customers leading to 20%+ sales growth and $53M iARR (incremental annual recurring revenue) equaling $175M+ lifetime rev.

• Launched Cisco Spark, a Slack-like team collab product to meet needs of employees who expect delightful consumer-like experiences that just work at work. Unique for Cisco, Spark was free, yet manageable

VP/GM, Cloud Collaboration Products and Online Sales

• Built Bowstreet’s Worldwide Marketing org; elevated Bowstreet’s brand awareness – obtained top rightmost spot on Gartner’s Web Services Magic Quadrant vs. Microsoft, BEA, Sun & IBM.  (IBM acquired Bowstreet in 2005.)

• Owned all aspects of brand management, trade & press relations, customer & partner relations, employee relations, international marketing, speaking opportunities & tradeshow activities

• Built and led Bowstreet's Product Marketing group: established pricing, positioning product and business roadmap strategy; defined product and market requirements; supported worldwide sales force. Created marketing strategy and go-to-market campaigns for all products and services.

• Chief technology evangelist drove Bowstreet messages throughout industry.  Helped raise $140M VC.  Primary Bowstreet spokesperson for industry associations, seminars, conferences, and webinars.  Built relationships with industry organizations, analysts, financial analysts & trade press. Drove Bowstreet l

Senior Director Product Marketing

• Relaunched Adesso Systems (a former 4 year old enterprise firm) as a new consumer brand; conceived and launched consumer file sharing product “Tubes”; overachieved awareness goals with same quarter monetization.

• Built agile marketing team which achieved 10 times industry averages for all programs and over 5% CTR and above 15% CTA/download rate. Achieved or exceeded all expectations for growth of user base; responsible for business development and monetization, Internet advertising, owned all positioning and product management.

• Achieved publicity via AP, G4TV, ScobleShow, PCMag Site of Week, Slashdot, StumbleUpon, Digg.com, ABCNews

• Obtained coveted spot at DEMO 2007 and positive review by Walter Mossberg in the Wall Street Journal.

Vice President & Chief Marketing Officer

• Managed 13 engineers in the design and fabrication of supersonic missile radar domes (radomes).

• Managed $8 million multi-person software development effort to perform real-time ray tracing within electrodynamic boresight error in missile radomes leading to multiple patents.

• Founded 300+ member computer user’s group and created employee purchase program.

• Earned the distinction of becoming the youngest manager in Raytheon’s history.

Senior Development Engineer & Section Manager; Radomes

• Business Owner of EdTech startup with mission to improve people’s lives by making higher education accessible to everyone.

• Created next generation academic products & services to help all students succeed and to achieve better outcomes via CBE, Augmented Reality, Virtual Reality and Mixed Reality

• Helped institutions of higher education remain central to students' professional development throughout their lifetimes.

CPO/GM Teaching and Learning Solutions

Product and Market Strategy, New Product Go To Market, AI-based new product development

Strategic Advisor

Headed up the development of exciting new products to keep the most important things in life safe.  

Proud to work with a fantastic team delivering a very special form of happiness: the peace of mind that all is well with knowledge that your family, your home and your business are being watched over by people and AI.

Managed Alarm.com's Wellness/Personal Safety Team: new products that turn existing devices into smart health sensors;

Built Alarm.com's Business Intelligence, Data Science and AI teams: turn data into action while protecting privacy at all costs; pioneer new uses of Generative AI/ChatGPT

Drive Alarm.com's Partner Tools Team: make it easy for dealers and partners to build their business while delighting their customers;

Pioneer Next Generation products; discover and implement new products using Wi-Fi sensing, radar, UWB, acoustics, wireless power, LoRa, CAT-M, ChatGPT, and more every day!

Vice President Of Products

• Aggressively recruited from Salesforce to help transform Norton and Symantec into a cloud and SaaS company.

• General Manager for Norton Data Services, provider of one of the world’s largest backup and storage businesses: Norton Online Backup and Norton 360 Backup. This $40M+ business unit delivered 70% gross margins and 35% YoY bookings growth under my leadership while winning awards for user experience, reliability and performance.

• Motivated team of nearly 300 Marketing, Cloud Services, Data Center Ops, Product Development, User Experience, Program Management, Product Management, Sales, Business Development and Product Strategy employees to overachieve all KPI and business goals.

• Launched first organic, cross-BU SaaS product - Norton Zone - to securely sync & share content at work and home.

Vice President and General Manager, Cloud Products

• Responsible for bringing real-time voice, video, file and screen sharing to Salesforce & Chatter, transforming the company from a database provider to a leader in contextual, secure enterprise social collaboration and beyond.

• Designed and built Chatter Messenger as integrated HTML5 messaging app inside SFDC web, desktop & mobile apps

• General manager for Chatter Now, the company’s umbrella brand for cloud-based, contextual, secure real-time collaboration and marketing tools that connect every Salesforce cloud.

Chief Product Officer & Chief Marketing Officer; Dimdim (Acquired by Salesforce) Owned all brand, corporate and product marketing, product management and user experience while overachieving closed-loop lead gen, demand creation, PR and sales goals.

• Chief product designer, accountable for product specs, market requirements and customer experience.

• Acquired 7M free and paying users while executing simultaneous Enterprise, Partner & Freemium business models.

• Designe

Vice President Product Management

• Helping create a new world which operates at internet-speed and internet-scale where live data is published, viewed, and reacted to instantly, as it happens. 

• Created new products - and new business models - around transportation, machine learning, augmented reality, smart cities, Internet of Things, artificial intelligence, connected cars, gaming and more.

Head of Product/GM

• Co-create new products and business models in AI, machine learning, augmented reality, smart cities, Internet of Things, artificial intelligence, autonomous vehicles, collaboration and security

• Provide product management leadership, create and lead executive vision and strategy, manage dependencies and priorities across multiple internal and external teams, maintain and communicate product roadmap and drive go-to-market for AthenaHealth, Barclays, Kaseya, China Telecom, DemandWare, Stanford, NZTA & others

• Helped create real time products and services based on real-time gaming platform (MZ) and used the technology to build the world’s first live transportation and IoT grid in New Zealand

• Share product and marketing approaches perfected by Apple, authored eBooks on Apple’s retail & marketing secrets downloaded by over 2 million people. Maintained #1 search rank for “Apple Marketing” for nearly ten years.

• Recurring guest on major networks, appeared in BBC Television series B

CEO & Founder

ex-Apple hired personally by Steve Jobs, with leadership roles at Cisco & Salesforce. I write at stevechazin.com.

github

Know about Steve Chazin's work experience, education, and much more. Steve Chazin