Founder of We3.io, a technology consultancy delivering hands-on engineering, product strategy, and digital innovation to startups, agencies, and enterprise clients. I partner with organisations at all stages to build platforms, solve complex tech challenges, and bring bold ideas to life.

• Provide end-to-end delivery on digital products, including architecture, development, UX, deployment, and optimisation – tailored to the needs of founders, CMOs, CTOs, and creative directors.
• Work across diverse sectors (eCommerce, media, fintech, creative arts), with clients including Nokia, KPMG, BP, and JVC, alongside independent founders and agencies.
• Act as fractional CTO or lead developer depending on engagement scope – supporting MVP builds, scaling strategies, and investor readiness.
• Specialise in JavaScript (TypeScript, React, Next.js), Python, cloud infrastructure (AWS/GCP), headless CMS, and custom integrations.
• Foster long-term relationships through quality, clarity, and flexibil

Founder / Principal Consultant

Spearheading Pierian’s overall technology strategy and innovation roadmap, ensuring that all tech initiatives align with business goals and drive value for both the company and its clients.
Establishing and scaling an in-house venture studio focused on startup incubation – taking ideas from concept to launch. This involves developing incubation frameworks, overseeing MVP development for new ventures, and nurturing these startups towards growth and success.
Heading a cross-functional technology team and mentoring startup founders, providing guidance on architecture design, product development, and agile methodologies. I foster a culture of innovation and collaboration, blending strategic oversight with hands-on technical input to accelerate project milestones.
Integrating cutting-edge technologies (including AI and advanced analytics) into Pierian’s solutions and venture projects. Driving continuous innovation to create competitive advantages, improve digital experiences, and ensure sca

Director of Technology

- Worked with financial/big data technologies, application development, CICS screen development, report creation, batch and online program logic providing version control.
- Drove best development practices across multiple products and team members.
- Introduced innovation techniques, new technologies/practices and led technical workshops.
- Accountable for engineering the most complex and challenging engineering solutions on the platform.
- Systematically drove the provision of business value through no-nonsense technical expertise.

Software Developer

Freelance contracting for digital agencies working on data management, web development and application design projects.

• Completed projects for Nokia, Kingston Technology, KPMG, BP and JVC

Senior Developer (Full Stack)

Delivered web projects for digital agencies and retail clients directly several of which were portfolio sites built with Flash and/or PHP.

• Produced a full retail eCommerce platform with RoR for Missoma (missoma.com)
• Completed projects for The Crown Prosecution Service, The Medical Foundation for the Care of Victims of Torture, Bircham Dyson Bell and Maxwell Lucas

Developer (LAMP) / Web Producer

• Recruit & manage cross functional engineering teams
• Implement & maintain vendor services
• Engineer resiliency for 0% downtime including black Friday peak trading

Chief Technology Officer

Software developer in the billing department responsible for writing and maintaining financial application software.

Junior Software Engineer

Application Design and software development for digital projects focused on marketing and publishing.

Freelance Senior Developer / Technical Product Manager

- Developed solutions to complex engineering problems needed for design, production and installation of mechanical and electromechanical resources used in development for production; particularly powertrain solutions and their associated power electronics and energy storage systems.
- Implemented software used to interpret data including CAD and software tools used to operate mechanical systems via electrical, pneumatic or hydraulic means.
- Provided information, advice and guidance on technical solutions and proposals, including cost/benefit analysis and awareness of commercial realities.
- Provided ongoing technical support once design and development items are implemented or deployed.

Technical Engineer

Managing office and three staff of busy East London music venue (Herbal) with overall responsibilities for marketing (online and print), promotions and business development projects.

Marketing and Business Manager

Head of marketing, managed overall strategic and financial oversight for the company’s communication and marketing initiatives, including: designing, delivering, testing for marketing channels with PHP, MySQL, JavaScript and Flash. Managed regular events acclaimed by Timeout, Metro, The Guardian and industry specific magazines. Won sponsorship from the 2004 British Asian Music Awards.

Events and Marketing Manager

Various short term contract roles while travelling.

Bartender, Tech Support, Sales

Responsible for the key role of maintaining multiple internal and external relationships to enable the design, delivery and testing of online projects for company client base comprised of FTSE 500 IT Directors and CIOs. This included: Managing the company intranet, including a content library using PHP, MySQL and an in-house Content Managing System. Providing research and trend analysis through reports, presentations and online. Wrote three white papers respectively covering Microsoft Licensing, The Data Privacy Act and Networks Solutions Providers.

Junior Researcher

Production of online and offline marketing, communications and research materials, directly contributing to the generation of sales and consultancy leads valued in excess of £1m. This included: Designing and managing the corporate website, managing third-party suppliers and content delivery to build the company’s profile. Research and editing of the corporate e-newsletter.

Communication and Research Manager

- Responsible for providing technical guidance and mentorship to a team of software engineers to deliver outstanding digital products consumed by 12M active global customers.
- Technical lead responsible for delivering ASOS Likes ([likes.asos.com](http://slides.com/sideshowlondon/asosmedia/fullscreen)) a news publishing platform.
- Implemented lean design principles to launch within 3 months reaching over 2.5m readers over the following 12 months.
- Designed and shipped features delivering improvements in consumption, engagement, sentiment and brand awareness.

Lead Web Developer

As Freelance CTO for Astrl, I led the design, development, and deployment of a cutting-edge metaverse MVP, working closely with the founding team to transform vision into a viable product.

• Architected and delivered a full-stack serverless platform using Next.js, hosted on AWS, with a strong focus on scalability, security, and rapid prototyping.
• Navigated early-stage startup constraints including budget and timeline by strategically leveraging the AWS Activate programme to manage infrastructure costs.
• Acted as a strategic partner in defining product scope, conducting market and competitor analysis, and supporting preparations for pre-seed fundraising.
• Collaborated cross-functionally to shape the product roadmap and implement lean, agile workflows that aligned closely with user testing and iteration cycles.

This role blended hands-on technical delivery with high-level strategic planning, offering an immersive experience in early-stage venture building and platform innovation.

Software developer with experience in creative industries and marketplaces

Know about Sunil Parekh's work experience, education, bootcamps, certifications, and much more. Sunil Parekh