Human Computer Interaction Graduate Program

After Effects 2020 New Features

WAI0.1x: Introduction to Web Accessibility

Color for Design and Art

M.Phil.

Bechelors of Business Administration

Summary: Volunteered time to design solutions for charity based projects. Key Accomplishment: Pro-Bono Design: Created wire-frames and Interactive prototypes for charity based projects.

Wire-framing / Responsive Prototyping consultant

Summary: I provided UX and design consultancy, driving user centered experience. Key Accomplishments: Project Success: Successfully completed over 200 projects, focusing on interactive prototypes for startups using Axure. Result: Delivered user centered digital products that helped businesses reach their objectives. Heuristic Evaluations: Conducted expert heuristic evaluations based on Nielsen's 10 heuristics, providing actionable recommendations for website improvements. Result: Increased user satisfaction scores by 10-20% across all client projects. User Personas and Wireframes: Developed detailed user personas and wireframes, guiding design decisions and marketing strategies for diverse clients. Result: Enhanced customer targeting and improved overall engagement metrics. Mentorship: Mentored junior designers in wireframing and prototyping techniques, fostering skill development within the team. Result: Improved team output by 15% and built up future talent within the industry.

Lead UX / CX Consultant

Summary: I led digital transformation initiatives and was a key part in implementing customer experience. Key Accomplishments: E-commerce Launch: Led the digital transformation initiative, launching Carrefour's first e-commerce store and mobile application in the MENA region. Result: Generated a 10% increase in online sales within the first quarter and expanded the company's presence in the digital space. Design Language System (DLS): Developed a comprehensive Design Language System (DLS) ensuring brand consistency across web and mobile platforms. Result: Improved design efficiency by 15%, while ensuring brand consistency across all customer touchpoints. End-to-End Design: Managed the end-to-end design process, from requirement analysis and wireframing to high-fidelity prototyping and user testing. Result: Reduced design iterations by 10% through a streamlined and efficient process. Personalization Project: Spearheaded a personalization project that increased average cart item count fr

Lead UX & UI Designer

Summary: I led user research and UX strategy, resulting in impactful changes to digital applications. Key Accomplishments: TAMM Evaluation: Conducted comprehensive user research and heuristic evaluation for TAMM, an Abu Dhabi government initiative. Result: Delivered a 60-page document outlining key usability issues, directly informing design improvements. Mobile App Revamp: Designed and launched a revamped mobile application structure based on user insights, significantly improving app usage and user satisfaction. Result: Increased user engagement by 20% and improved user satisfaction scores by 15%. Team Building: Played a key role in building a strong UX team through strategic hiring and interviewing processes. Result: Fostered a highly efficient team focused on user centered design.

UX Lead

Summary: I focused on improving the user experience of C2C and B2B platforms with user-centric design solutions. Key Accomplishments: C2C Interface Redesign: Redesigned the mobile app and web interface for C2C interactions. Result: Achieved a 35% increase in digital scheduling and reduced customer service calls by 20%. B2B Platform Enhancements: Led B2B platform enhancements, improving workflow efficiency. Result: Increased efficiency by 50% for small business owners through innovative scheduling solutions. User Experience Focus: Collaborated with developers to implement engaging micro-interactions and animations, creating a unique and intuitive user experience. Result: Improved overall user satisfaction by 10%.

UX UI Designer

Summary: I spearhead user-centered digital transformations, driving business success by aligning user needs with strategic objectives, leveraging evidence-based research to build intuitive products. Key Accomplishments: FaceApp Transformation: Spearheaded the development of FaceApp, a tablet-based application that revolutionized in-branch customer service. Result: Reduced customer service time by 66% (from 30 minutes to 10 minutes) and improved customer satisfaction scores by 15%. Queue Management System: Led the design and implementation of a comprehensive queue management system, enhancing branch efficiency and customer experience. Result: Improved branch throughput by 20% and significantly reduced wait times. Call Center Optimization: Optimized call center operations by designing integrated workflows for inbound and outbound agents, consolidating multiple systems into a single application. Result: Increased agent efficiency by 30% and streamlined call processing times by 15%. Digita

Assistant Vice President - UX & Product Design

Summary: A seasoned advisor partnering with organizations to drive user-centered digital transformation and innovation. I leverage deep expertise in UX, Product, and strategy to optimize digital products, enhance user experiences, and achieve significant business results, with experience leading cross-functional teams and driving strategic digital transformation. Key Contributions: Strategic Roadmapping: Developed and executed digital product roadmaps, aligning business objectives with user needs to drive innovation and growth. UX & Product Assessments: Conducted thorough evaluations (heuristic, usability, user research), providing actionable insights and recommendations. User-Centered Design: Created and implemented design solutions (wireframes, prototypes, high-fidelity), enhancing product usability and engagement. Digital Transformation Leadership: Guided clients through digital transformation, implementing innovative solutions and fostering a culture of user-centric design. Innovat

Strategic UX & Product Advisor

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