• Owned product messaging and GTM-aligned content strategy across 3 SaaS brands (Bluehost, HostGator, Network Solutions) spanning acquisition, activation, and retention stages.
• Developed positioning and messaging frameworks for Bluehost Pro Services (Pro Website Design, ProDigital Marketing, Pro Design Live), translating product capabilities into audience-specific value propositions across landing pages, FAQs, and comparison pages.
• Wrote pricing page copy for Bluehost Pro Services, translating tier-based feature sets into buyer-facing valuedifferentiators that support conversion at the bottom of the funnel.
• Drove a large-scale content refresh across 100+ pages, growing organic traffic from ~40K (Q1) to 56K+monthly visits (Q3 2025), contributing to ~35% MoM organic growth, recognised with Newfolds Growth Pioneer Award.
• Led GTM content execution for seasonal campaigns (Black Friday, Cyber Monday, Christmas), producing launch-ready landing pages.