Swetarani Sahu

• Owned product messaging and GTM-aligned content strategy across 3 SaaS brands (Bluehost, HostGator, Network Solutions) spanning acquisition, activation, and retention stages.

• Developed positioning and messaging frameworks for Bluehost Pro Services (Pro Website Design, ProDigital Marketing, Pro Design Live), translating product capabilities into audience-specific value propositions across landing pages, FAQs, and comparison pages.

• Wrote pricing page copy for Bluehost Pro Services, translating tier-based feature sets into buyer-facing valuedifferentiators that support conversion at the bottom of the funnel.

• Drove a large-scale content refresh across 100+ pages, growing organic traffic from ~40K (Q1) to 56K+monthly visits (Q3 2025), contributing to ~35% MoM organic growth, recognised with Newfolds Growth Pioneer Award.

• Led GTM content execution for seasonal campaigns (Black Friday, Cyber Monday, Christmas), producing launch-ready landing pages.

Produced SEO-optimised product content, including blogs, whitepapers, and landing pages for SaaS clients, including Owebest Technologies, ThinkBiz Solutions, and RNF Technologies, aligning messaging with search intent and product discovery goals.

• Conducted competitive and market research to support positioning differentiation and messaging accuracy for technology products.

• Developed content grounded in ICP and search intent research, mapping assets to awareness and consideration stages of the buyer journey.

• Built a strong foundation in product communication, research-driven storytelling, and SaaS go-to-market content best practices.