Bachelor of Arts - BA

Business Coaching

Co-leading RYSA, a styling platform built to reduce decision fatigue and deliver personalized wardrobe systems through expert-led service. Driving brand growth, design development, and go-to-market execution from concept to traction.

- Owns RYSA’s full go-to-market strategy across organic and referral-led channels
- Defined brand positioning, voice, and identity from 0 to launch
- Leading product design development  from early research to UX/UI delivery
- Aligns growth priorities across brand, product, and content for consistent execution

Co-Founder & CGO

Developed brand strategies and visual identities for small and mid-sized clients, improving visibility and engagement.

Freelance Designer

— Developed and delivered mentorship programs for 20+ mid-level designers, combining workshops and hands-on projects. — Helped several mentees progress into senior roles, while improving overall performance by 30%.

UI/UX Design Mentor

Built the company’s first design framework and introduced data-driven practices to strengthen product consistency and usability. — Established the initial design framework for a new digital platform, creating a scalable foundation for product and brand alignment. — Integrated analytics, KPI tracking, and A/B testing into the design workflow, enabling data-informed design decisions and measurable improvements. — Supported product growth by aligning creative strategy with business goals, conducting competitive analysis and identifying market opportunities.

Product Designer

— Designed internal navigation system used by thousands of employees and visitors, increasing satisfaction by 57%. — Developed engaging print and digital materials, bolstering brand presence at key corporate events. — Enhanced internal communication strategies through innovative design solutions.

Graphic Designer

Co-leading a fashion-tech startup creating personalized wardrobe systems to reduce decision fatigue. Driving brand growth, product design, and go-to-market execution from concept to early traction. — Defined brand identity, positioning, and voice from 0 to launch, establishing a scalable design system and first user journeys. — Built and launched the initial product roadmap, securing 100+ early subscribers and 60+ active users of the first AI-powered tool. — Led product design development from early research to UX/UI delivery, ensuring consistency across product, brand, and content touchpoints. — Developed growth and referral loops, aligning design and brand execution with go-to-market priorities.

Co-Founder & Design Lead

Contributed to Remote’s global rebranding and large-scale web transformation by building design systems, leading cross-functional collaboration, and streamlining delivery processes. — Designed and implemented the brand and web design systems that became the foundation of Remote’s rebranding, improving design efficiency by 30% across all materials. — Led the design workstream of a 30k-page CMS migration across 7 languages, coordinating with marketing, SEO, localization, engineering, and external vendors to ensure consistency and scalability. — Created documentation standards and introduced automation practices, reducing design delivery cycles by 3x while maintaining quality. — Partnered with executive leadership to align brand vision with business objectives and with product marketing to unify brand and product touchpoints. — Applied user research and analytics (HotJar, custom dashboards) to inform design decisions that increased engagement and conversion.

Staff Brand Designer

Designer & indie maker. 12+ yrs in brand & product. I build small tools for designers & devs

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