Tanay Arya

• Led the design and execution of end-to-end e-commerce solutions, collaborating closely with developers and the product owners.
• Redesigned procurement software, simplifying workflows and reducing complexity for users and Simplified RFP, PO workflows.
• Designed a SaaS-based auditing tool to analyze marketing claims against user data, improving accountability and delivering actionable insights.
• Crafted a user-friendly website builder and optimized the order management workflow, integrating analytics, payments, and delivery systems into the CMS.
• Partnered with the product marketing team to lead brainstorming sessions and create high-quality prototypes aligned with product vision.
• Conducted heuristic evaluations and A/B testing on apps to streamline user flows and enhance overall experience.