Revised and Expanded Edition. Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled. THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer interviews fail and how to avoid wasting time building products nobody wants. Instead of generic advice, Rob Fitzpatrick delivers clear rules, real examples, and practical techniques you can use immediately. You’ll learn how to: Ask questions that uncover real problems (not compliments) Recognize false positives before they cost you months of work Separate customer opinions from actual evidence Validate ideas without pitching or selling This updated edition refreshes examples and language for today’s startup, product, and creator economy—while preserving the sharp, no-nonsense wisdom that made the book a modern classic. If you’re building something new, read this before you build the wrong thing.

The Mom Test

THE MILLION COPY INTERNATIONAL BESTSELLER 'If power is your ultimate goal, this is the book you need' The Times Amoral, cunning, ruthless, and instructive, this piercing work distils three thousand years of the history of power into forty-eight well-explicated laws. As attention-grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws require prudence ("Law 1: Never Outshine the Master"), some stealth ("Law 3: Conceal Your Intentions"), and some the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real-life situations. Illustrated through the tactics of Queen Elizabeth I, Henry Kissenger, P T Barnum, and other famous figures who have wielded - or been victimised by - power, these laws will fascinate any reader interested in gaining, observing or defending against ultimate control.

The 48 Laws Of Power

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

The Psychology of Money

Rich Dad Poor Dad, the #1 Personal Finance book of all time, tells the story of Robert Kiyosaki and his two dads--his real father and the father of his best friend, his rich dad--and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you. Amazon.com Review Personal-finance author and lecturer Robert Kiyosaki developed his unique economic perspective through exposure to a pair of disparate influences: his own highly educated but fiscally unstable father, and the multimillionaire eighth-grade dropout father of his closest friend. The lifelong monetary problems experienced by his "poor dad" (whose weekly paychecks, while respectable, were never quite sufficient to meet family needs) pounded home the counterpoint communicated by his "rich dad" (that "the poor and the middle class work for money," but "the rich have money work for them"). Taking that message to heart, Kiyosaki was able to retire at 47. Rich Dad, Poor Dad, written with consultant and CPA Sharon L. Lechter, lays out his the philosophy behind his relationship with money. Although Kiyosaki can take a frustratingly long time to make his points, his book nonetheless compellingly advocates for the type of "financial literacy" that's never taught in schools. Based on the principle that income-generating assets always provide healthier bottom-line results than even the best of traditional jobs, it explains how those assets might be acquired so that the jobs can eventually be shed.--Howard Rothman--This text refers to the Paperback edition. About the Author Robert Kiyosaki, author of Rich Dad Poor Dad - the international runaway bestseller that has held a top spot on the New York Times bestsellers list for over six years - is an investor, entrepreneur and educator whose perspectives on money and investing fly in the face of conventional wisdom. He has, virtually single-handedly, challenged and changed the way tens of millions, around the world, think about money. In communicating his point of view on why 'old' advice - get a good job, save money, get out of debt, invest for the long term, and diversify - is 'bad' (both obsolete and flawed) advice, Robert has earned a reputation for straight talk, irreverence and courage. Rich Dad Poor Dad ranks as the longest-running bestseller on all four of the lists that report to Publisher's Weekly - The New York Times, Business Week, The Wall Street Journal and USA Today - and was named "USA Today's #1 Money Book" two years in a row. It is the third longest-running 'how-to' best seller of all time. Translated into 51 languages and available in 109 countries, the Rich Dad series has sold over 27 million copies worldwide and has dominated best sellers lists across Asia, Australia, South America, Mexico and Europe.

Rich Dad Poor Dad

There is no God. Exploiters have exploited others by taking name of different Gods / Goddesses to satisfy their greed or lust. There is no study so beneficial and so elevating as that of Upnishads / Vedas / Bhagwatgeeta. After reading my technical and scientific analysis of Bhagwat Geeta, World is going to see a revolution in thought more extensive and more powerful than that which was witnessed due to Industrial / Information technology revolution. Those who keep their eyes open, those who understand the working in the minds of the different human beings, those who are thinkers and study different fields of science will find the immense change in the literature of the World by this slow and never ceasing permeation of thoughts. These sages do not belong to India alone. Sages or knowledge of sages belong to the universe. Characteristic of human bio machines is to struggle, think beyond time, beyond non existence. NASA or Bill Gates and many known and unknown (names are not important) are serving the humanity. When you add spiritual energy to the means available with individuals, than only humanity can progress / discover / develop/ create. Capital accumulation is the side effect of this cause. Verses of Bhagwat Geeta are very difficult to explain as meaning of verses changes with new scientific and technological developments. It is always new. So read my new tatwa theory about bio creations, atmic amino acids, rebirth, food and human characteristics.

Ravi Kumar

Open for work | Frontend developer | ex-Preplaced & Finnspire and ex-Accubits technologies