Product and Growth

Tom Hill  • Peerlist

Every marketing decision — which influencer to partner with, what content to post, where the market gap is — should be backed by evidence. The internet has all of it. Almost none of it is usable.Generic LLMs will cheerfully answer these questions too, but they're guessing. No defensible data. Not good enough to spend real money on.What Draper doesDraper is an AI agent that answers the questions that no other LLM can - whether that be about a competitor, an audience, a creator, a market. The platform turns evidence from across the internet and social media into proprietary insights that help teams make confident decisions, before investing time or money.”Three things people use it for most: <ul><li>🤝 Influencer partnerships — finds creators (including micro) who match your brand and audience, with breakdowns of their content style and performance </li><li>🔍 Market &amp; competitive intelligence — real sentiment on your brand, category, and competitors. Surfaces the gaps nobody's filling </li><li>📈 Content strategy — what competitors are posting, how it's performing, and the gaps in your own posting you probably haven't noticed</li></ul>One early user put it like this: "8 hours of marketing research, done in 30 minutes."We have a generous free trial - but once you're ready to pay, use code PEERLIST20 for $20 off your first month.