Bachelor's degree

- Developed comprehensive branding guidelines, ensuring consistency across all social platforms.
- Led the adaptation of social media strategies through research-driven insights, aligning branding with the company's global vision.
- Managed the social media content calendar, ensuring a seamless, high-impact online presence.
- Collaborated on the execution of a multi-channel social media marketing strategy, increasing engagement and brand awareness.

Social Media Internship

IT Consultis (ITC) is an award-winning Digital Transformation Consultancy empowering Fortune 500 companies on their Digital Transformation journey in China and Asia with the right digital strategy and execution playbook.
- Produced and published compelling long- and short-form content across ITC’s main channels, including LinkedIn, ITC Website Blog (WordPress), and Credentials (Case Studies) for marketing and lead generation.
> Achieved 30,000+ impressions across LinkedIn posts in just 3 months.
- Managed ITC’s Monthly Newsletter via Zoho Campaigns, ensuring strategic updates to ITC’s professional network.
- Owned CRM activities and outbound LinkedIn engagement. 
> Engaged with 100+ Fortune 500 brands, successfully securing meetings with top executives from Longchamp, Gucci, Estee Lauder and more.
- Executed lead qualification processes, contacted Marketing Qualified Leads (MQLs) and assisted in weekly & monthly reporting.
- Reported directly to the Line Manager and Managing Director

Marketing Assistant & CRM

- Bridged the gap between Gen Z consumers and Baoviet’s insurance products, driving a 20% increase in youth engagement.
- Designed 5+ poster campaigns for Bao Viet An Gia, enhancing brand recall among younger demographics.
- Produced and launched a promotional video for "CI37", amassing 47.3K views in under 3 months.
- Led an internal digital event for 300+ employees during COVID-19, improving company-wide engagement by 40%.
- Contributed to Baoviet’s 2021-2022 Sustainability Report, ensuring 100% alignment with ESG goals.

Marketing Intern

- Managed 10+ media relationships, securing high-profile coverage in Forbes and Nhịp Cầu Đầu Tư.
- Supported as a PR coordinator for 3+ major industry events, increasing Baoviet’s public engagement,
- Strengthened brand positioning through strategic media partnerships, boosting visibility across 50,000+ readers.

External Collaborator

Pioneered the development of the page's visuals, content strategy, and overall brand consistency, resulting in significant growth.
- Drove a 600% organic growth, gaining 220+ new followers and 76,000+ views in the first 3 months.
- Generated 24.9K total views in 6 months, averaging 4,150 views/month.
- Boosted engagement by 300%, accumulating 3K+ likes in half a year.
- Refined content strategy, leading to a 5X increase in video completion rates.

Trang Do

Social Media Specialist @ Spartan