Executive MBA

As the Control Portfolio Product Manager, orchestrated global market alignment, product vision, and strategic roadmap execution. Managed stakeholder collaboration, devised Go-To-Market and pricing strategies.

•	Pioneered the sale of Control software as a standalone product instead of the traditional practice of bundling with hardware.
•	Managed global markets supporting hardware annual revenue of EUR 150M.
•	Spearheaded the worldwide Launch of Bio4C ACE™, utilizing cutting-edge technology to meet customer needs. Launched Bio4C Control Software for Cogent Lab System.
•	Drove the Customer centric product development as per SAFe and Agile methodologies, this was backed by strong customer and market research.
•	Shaped product vision and roadmap aligning with strategic goals of Bio4C Suite and "Factory of the Future".
•	Crafted a comprehensive Go-To-Market Strategy and implemented pricing strategies resulting in strong brand recognition.  
•	Managed the entire product life cycle of the leg

Senior Product Manager

My role included gathering requirements, implementing solutions and deliver projects on time. I worked with various customers in many roles with the ultimate objective to understand the business need and deliver value.

Developer

•	Spearheaded the creation of customized marketing campaigns for clients, consistently meeting tight deadlines, resulting in a 40% increase in client satisfaction.
•	Utilized data analytics to inform marketing strategies, leading to 15% improvement in campaign performance.
-	Worked with Clients and Business owners to understand the marketing needs and customize the solution
-	Manage the marketing plan and campaigns
-	Drive the solution to exceed the customer expectations and get the sign-off
-	Manage the project to meet the customer timelines
-	Manage a team of developers to implement the solution

Business Systems Analyst

Overseen UNICORN software globally, directing strategy, launches, and revenue growth, achieving industry recognition. Steered stakeholder engagement, communication, pricing, and brand augmentation strategies.

•	Revitalized UNICORN product by launching an updated version, resulting in increased customer satisfaction and system sales, exceeding USD 10M software revenue annually.
•	Enhanced awareness of Design of Experiments (DoE) within the user community through the development of training modules and handbooks, enabling better positioning of solution and highlighting its value proposition.
•	Spearheaded market research, shaping product vision and roadmap, enhancing efficiency by involving key stakeholders.
•	Developed and executed strategic initiatives to drive revenue growth by initiating new products like UNICORN Online.
•	Implemented a comprehensive Go-To-Market Strategy involving multiple cross-functional stakeholders, ensuring successful launch of UNICORN 7.
•	Managed the entire 

Global Product Manager

Growth Path: 
Sr. Systems Engineer (Mar 2002 – Jun 2004) --> Business Analyst (Jul 2004 – Jan 2008) 

Business Analyst (June 2004 – Jan 2008)
-	Worked with External Clients and Business owners to define the business requirements
-	Facilitated requirements gathering sessions with key stakeholders to come to a consensus regarding the business needs
-	Created business and functional requirements documents
-	Created wire-frames for web-projects to capture the user requirements

Sr. Systems Engineer (Mar 2002 – June 2004)
-	Handled integration of hospitals and supplier with the exchange
-	Standardize integration process to make it reusable and increase the performance.

Business Analyst

Directed Product Management activities for "OnDemand AP," including partnership evaluation and pricing strategies.

•	Contributed to scaling a startup from inception to 500+ employees across USCAN and EU.
•	Launched "OnDemand AP", expanding product portfolio and market reach bringing 20% additional revenue.
•	Led the 'Tiger Team' to achieve a strategic goal of growing product revenue to $5M in 5 years.
•	Facilitated the Neoforma merger, conducting due diligence and overseeing technical feasibility assessment.
•	Orchestrated seamless integration of Neoforma customers post-merger, ensuring uninterrupted service delivery.

Recognition for Excellence: "Outstanding Team Effort" award for successful completion of the Neoforma merger.

Product Manager

My role included gathering requirements and developing custom software.

Systems Analyst

My role included Onsite coordination, gathering requirements, developing and maintaining software.

Sr.Systems Analyst

TriPadSoft is a specialized software development and consulting firm with an AI-first approach. We empower businesses in Life Sciences, Finance, Education, Healthcare, and Technology through intelligent, scalable solutions.

Having led major product launches at Merck LifeSciences and GE Healthcare, I have a good expertise bridging the gap between complex technology and business strategy. I apply that experience to help our clients navigate their own product vision, go-to-market strategies, and digital transformation.

Founder & CEO

Founder and CEO of TradeAnalysisPro

Know about Prashanth Rao's work experience, education, bootcamps, certifications, and much more. Prashanth Rao