Built the product growth team that worked across all business lines of Razorpay.

I transitioned to a Product Manager. As a PM, drove growth across all products of Razorpay. The primary focus was (activation)onboarding, engagement & retention. 

I was also the primary business owner for mobile app and freelancer payments. (from the inception to GTM to growth)

First product marketing manager for platform product.

GrowthX is a social learning platform for the top 1% leaders. Currently focused on founders, product & growth functions.

I take care of Product, Community, Tech, Member outcomes, Design & Finance.

As a Product Marketing Manager at OnlineSales.ai (Formerly Sokrati), I'm responsible for creating successful GTM kits, product launch strategies, accelerating user growth, increasing daily active users, driving product engagement and feature adoption.

Key Highlights:

- Launched over 100 lifecycle communication milestones in our first ever multi-channel communication framework which increased our daily active users by 30%. The various channels were dashboard comms, in-app messages, emails, in-app banners/pop-ups, etc. This was all built-inhouse.

- Ideated and led successful Go-To-Marketing strategies for all our core products right from
acquisition, retention, price positioning, up-sell, and more.

- Defined and streamlined communication triggers through the all stages of the user journey from Onboarding – Activation– Adoption–Engagement–Celebratory-Upsell–Retention etc.

- Ideated and executed a 5 step unsubscribe flow which reduced our unsubscribe rate by 12% in just 45 days. This 

During my time as a Growth Marketing Lead, I drove growth in 5 key areas i.e. SEO/ASO, Inbound Leads, Website CRO & Email Automation.
   
• In 9 months I delivered 7X growth in organic traffic which completely restructured our acquisition source from outbound to inbound.
• Pioneered and a Led a new website that boosted our conversion rate from 0.8% to 4.3%
• Ideated and executed various optimization tactics to reduce our bounce rate from 65% to 15%
• Led triple digit growth in blog subscribers from 82 to 10,000+
• Drove 5.8X increase in total monthly users on the website.
• Boosted time on website 1:54 seconds to 5:25 seconds.
• ASO on Shopify and BigCommerce app stores directly resulting in a 6X growth in installs. 
• Ideated, developed & executed email marketing automations for all stages of the sales funnel resulting in 40% open rates & 12% CTR.

● Created an End-to-end referral program.
 ● Drove new user growth through local events from
 ● Help reduce friction & increase trust for the end users of Josephine

Designed and Mapped the entire content marketing strategy across the funnel.

The strategy covered the following:

 ● Audience personas
 ● Audience needs
 ● Competitive research
 ● Content generation
 ● Distribution process
 ● Publication tracking process

Consulting companies on various aspects of digital marketing like SEO, web developement, Paid marketing, Social media marketing, Email marketing

Key highlights of my job profile: 

● My Job was to create and manage marketing strategies. Pharma market in India is highly competitive and consists a lot of indirect marketing techniques 
 
●  Creating unique openings to consultants using unconventional marketing techniques. For example for children's day, kids coming to the doctor would be engaged in fun group activities which would help improve their mood and in turn helping the doctor create a happy environment.

●  Help sales team achieve their targets by coordinating and communicating on field problems into marketing solutions

This is the summary of my job profile:

● Execute 10 calls per day to the top consultants in my given area

● Check product demand and current stock with pharmaceutical shops 

●  Market research about competitors products with pharmaceutical shops

●  Keep track of key events about consultants such as their birthdays, anniversary's, first day at work etc and communicate to my marketing team to help make it special for them

●  Take new orders from pharmaceutical shops and inform to my production team on a weekly basis

Ocean Lifecare is engaged in the manufacture and marketing of herbal medicines across different states of India; very recently it has also diversified into manufacture of allopathic medicines. It has a strength of about 100 employees. Ocean was awarded the, "Worldstar 2013 Awards for Packaging Excellence".

Founder, GrowthX

projects

medium

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Udayan Walvekar • Founder at GrowthX • Peerlist Profile

GrowthX is weekly vlog series that helps startup folks scale their business through growth marketing.

GrowthX

GrowthX is weekly vlog series that helps startup folks scale their business through growth marketing. 