Facebook Certified Creative Strategy Professional

Layout and Composition: Grids

Pós-graduação Lato Sensu - Especialização

Idiomas, Advanced Spanish

Ensino Superior

Creative Leadership

Group Creative Director

Worked at the intersection of brand and product — leading visual design for digital platforms and service design systems for financial services clients. An early exposure to design thinking at scale, outside the traditional agency brief.

Art Director

Spent five formative years building craft across a diverse client portfolio — NIVEA, Nestlé, Whirlpool, Brastemp, Sky, Leite Moça, and Liberty Insurance — developing fluency in brand design, healthcare communication, and consumer goods campaigns.

Earned Cannes Lions shortlists in Health & Wellness and Glass during this period, alongside early recognition at El Ojo and Clube de Criação. Named Nuevos Talentos at El Ojo 2015. Awarded Awwwards Site of the Day for digital work.

Delivered award-winning integrated campaigns for Mars, Uber, Jeep, Boehringer Ingelheim, and WhatsApp/Meta — accumulating 30+ industry recognitions across El Ojo, Clube de Criação, and The One Show.

Selected to represent Brazil at the Cannes Young Lions Competition 2019 — a competitive national honor awarded to one creative team per country.

Senior Art Director

Created integrated campaign work for Skol, Guaraná Antarctica, AB InBev, Mondelēz, and Mercedes-Benz at one of Brazil's most celebrated creative shops — contributing to a culture defined by conceptual precision and cultural relevance.

Earned Cannes Lions Bronze and El Ojo Gold during this period for work that pushed audio and experiential craft into new territory.

Teacher

Directed art and visual storytelling for one of the world's most iconic editorial brands — developing campaign and content systems that translated National Geographic's documentary authority into audience-first digital and print experiences across Latin America.

Scaled a multi-disciplinary creative unit of 30+ people across three offices, implementing shared design systems and brief standards that cut revision cycles by 35%.

Mentors the next generation of art directors in conceptual thinking, design craft, and portfolio development — bridging practitioner-level industry experience with structured creative pedagogy.

Graphic Designer

Achieved agency-record recognition across 6 international shows in a single year by redesigning the creative pipeline for a 750-person organization — introducing parallel concepting and weekly design critique rituals.

Elevated brand equity for Rogers, Heineken, and Visa — securing Communication Arts Best in Show, Cannes Lions Bronze, LIA Gold ×2, and Applied Arts 4× Winner — by directing integrated campaigns spanning OOH, digital, experiential, and motion.

Architected Publicis Nouveau, the agency's complete visual identity relaunch — producing a proprietary typographic system deployed across all client-facing touchpoints, winning Applied Arts Complete Rebrand Identity Program Winner 2025.

Reduced mid-funnel ad production time by an estimated 60% by designing and presenting a 14-week AI automation strategy to C-suite leadership, covering brand, brief, production, and delivery pipeline.
Shipped Smart Resize, a commercial UXP Photoshop plugin listed on the Adobe CC Marketplace, cutting

Victor Yves

Head of Art