Certified Cryptocurrency Expert

Mentor

Volunteer

Bachelor of Arts (B.A.)

Business/Commerce, General

Startup MBA | General Management Fellow

> Redesigned content strategy, expanding brand reach to its first million readers, and improving time spent on blog by 360%. Secured 18th rank on Feedspot’s Top 100 Cryptocurrency Blogs for 2021
> Built and optimized onboarding to walk users through account setup, improving completion rates from 42% to 68%
> Led a cross-functional team to design and build ZebPay Learn, a customer education initiative 
> Improved week-on-week retention of trading users by 37%, via an omni-channel lifecycle management plan notifying users of their portfolio performance and shifts in the market.
> Introduced and curated a weekly newsletter to 1.9 mn readers with a 24% open rate on developments in the blockchain space

Content Marketing Manager

> Responsible for helping clients finalise their college lists, and develop a strategy to best approach their application processes.
> Acted as the point of contact between the client and content specialist, setting targets and coordinating deadlines for the application essays.

Marketing Lead

Reviewed expert prescription data for Sensodyne and competitors to identify strategy and focus territories for 2018.

> Co-managed the boarding school service line, nearly tripling the client base, by facilitating educational workshops, seminars and conferences and leveraging product knowledge and research to introduce our organization to new target audiences.
> Directed application journeys with 130+ families including institution fit, profile development, subject-selection, college admissions procedures, change of school and curricula and gap-year strategies
> Raised over USD 300,000 in merit-based and need-based financial aid at universities worldwide
> Worked to induct new employees with training workshops on client-management and education consulting
> Curated content for TRP Connect, a monthly mailer to 700+ high-school students and parents
> Represented Verto Education at agent interactions and school visits in Delhi, Mumbai, Hyderabad and overseas in Doha, Qatar

Digital Marketing Executive

Conceptualized and executed activations for Adidas, Budweiser, Diageo’s #Lovescotch, Puma and Star Select

Associate, Undergraduate and Boarding School Consulting

Researched and curated content for the Ministry of Commerce and Industry’s Tea, Coffee and Spices campaign

Intern, Expert Marketing

Managed a 22-member team to curate a 12-speaker line-up; planned pre-event marketing and outreach

Marketing Intern

Conducted research focused on the millenial demographic.

Facilitated interactions between distributors and clients.

Organizer

Gained an understanding of a shift work environment in a structured multidepartmental
experience.

Summer Intern

Marketing at Accel | Reach out if you're building something!

Know about Vikrant Mehra's work experience, education, bootcamps, certifications, and much more. Vikrant Mehra