Software Usability based on Human Centered Design Process

Usability Analyst: Design, Research, Testing

Mentoring, coaching and empowering the next generation of designers and design leaders in:
- Building and leading high-performing design teams
- Making design a strategic driver of business success
- Strategies for startup leadership
- Building a career roadmap
- Navigating the job market

Mentor

Design Mentor

– Established the VP of Design role within a startup, building and leading a global team of 12 across design, product, and marketing, as well as executed a product strategy that realized 3.7X Year-Over-Year Growth, 4.5X Customer Growth, and 4.2X Carrier Growth through effective research, goal setting, and roadmap development.
– Managed design operations and strategy with a $3.5M budget, leading a diverse team across the US, India, and Ukraine, driving significant innovations in design systems and processes that reduced operational costs by 50%.
– Directed research and spearheaded the launch of 6 products on mobile and desktop platforms, achieving a 59% increase in bids, 97% on-time pickup, 98.7% on-time drop-off, and 5K new carrier signups.
– Focused on continuous team training and development and constructed the most advanced digital freight management platform, ensuring the delivery of exceptional experiences for diverse users while fostering a positive culture. 
– Established a user

VP of Design & User Experience

Design Advisor

Oversaw global redesign of the outdated Yahoo Groups, focusing on increasing user engagement and enhancing user experience.

Senior Designer, Yahoo Groups

Led a team in the design of culturally relevant multilingual sites for Yahoo India, maintaining alignment with local culture while supporting the brand’s identity.

Senior Designer, Yahoo Indic Languages

– Responsible for the user experience of Cisco’s WebEx Cloud Services Platform, overseeing product innovation and providing strategic design guidance concerning collaboration and productivity platform. 
– Developed, coached, and mentored the team in implementing user-centered design practices, ensuring a consistently high level of quality throughout the development process.

Senior User Experience Designer

Developed Yahoo Search's design system, reducing design time by 40%, enhancing UX consistency, and generating $400M, as well as launched a conversational AI chatbot across Yahoo platforms and Facebook Messenger.

Principal Designer, Yahoo Search & Assistance

– Facilitated deep dives to gather extensive research and performed user studies, utilizing gained insights into data center working conditions and user requirements to design data visualization and interfaces of data center applications. 
– Created and implemented UI guidelines and standards to establish consistency and usability across all applications. 
– Integral in developing and launching various dashboards, providing visibility into performance and the ability to identify issues and deliver resolutions more quickly.

Senior Human Factors Engineer

– Performed as the Head of Design and led a team of 8 designers, overseeing the strategic design strategy, branding, identity, experience design, interaction design, visual design, motion design, prototyping, and storytelling, building brand guidelines and empowering organizational leadership. 
– Leveraged innovative technologies to lead the design of a touch screen user interface for the world’s 1st biometric ATM from Infonox, using facial recognition technology to complete complex credit card cash advancement transactions.

Head Of Design

Designed a shopping experience into Yahoo Mail, enhancing savings and user experience for 10% of users and streamlining their shopping process.

Principal Designer, Yahoo Mail

Responsible for the design and interactive needs of DotXtra's web projects.

Website Graphic Designer

Creative team member in a multi-disciplinary design consultancy. Developed design solutions ranging from corporate communications to information systems, packaging and interactive media. Managed the studio's pre-press technology — color correction, pre-flighting, half-tone color separation, and proofing for offset printing processes.

Graphic Designer

– Oversaw the management of web, interactive, print design, and creative direction concerning various client projects, ensuring the highest quality of deliverables aligned with client expectations. 
– Utilized best practices to establish a user-centered design process, listening to the voice of the customer to understand the context of use, business requirements, and specifications, creating design solutions, and evaluating the design effectiveness, ensuring the delivery of high-quality deliverables.

Senior Designer

Redesigned and launched Yahoo's cross-vertical product header, improving (navigation, sign-in, account management, and notification) features across US Yahoo web properties, impacting 400M monthly active users, and raising annual revenue by $15M.

Senior Principal Designer, Yahoo Ecosystem

Designed and launched Yahoo Stars in India. The site quickly became a hotspot for fans looking for the very latest celeb updates from across the internet, all in one place.

Senior Designer, Yahoo Stars

Owned and operated the printing studio. Designed and printed artworks using the silk-screen printing technique on materials ranging from t-shirts, tote bags, banners, mugs, stationery, wedding cards etc.

Owner

Designed and authored interactive multimedia applications for internet and electronic publishing. 

Multimedia Designer

Vice President, User Experience Design

Executive Design Leader Specialized in Product Design & Strategy | SaaS Product Expertise | Ex-Yahoo, Cisco, Symantec |

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