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Inbound Marketing

Role of Content Exam

BSc Banking and Finance

Senior Content Strategist

I lead the content marketing effort of the company.

• Launched Ninja Van’s first brand editorial in the Philippines in three months.
• Generated leads within the first month after the brand editorial went live.
• Content started ranking on page one of Google SERP within three months.
• Worked with the local sales team and successfully converted leads by the fifth month.
• Established content production workflows and best practices for SEA markets.
• Identify content gaps and formulate strategies for local teams.
• Form hypotheses and create experiments to test out content, website interface and strategies.
• Manage teams of local writers and agencies.
• Advice local teams on content strategy and team management as the content CoE.

Regional Content Strategist

I founded and ran the profitable business magazine, producing all the content and social media outreach on my own.

• Wrote almost all the articles that appeared on the site.
• Drove SBO’s appearance on Google Now within two months of existence.
• Built and maintained an active business community of over 2,000 members.
• Produced business documentaries with one reaching 100k viewers in a week.
• Repurposed content (images, infographics, videos etc) to be used for amplification.
• Executed marketing strategies, including organic and paid social media (LinkedIn and Facebook)
• Monitored web and social SEO traffic to optimise content direction.
• Established partnerships with other publications, brands and PR agencies.
• Networked and interviewed SMBs to understand their concerns and tell their stories. 
• Produced several edutainment video series highlighting the lighter side of business.
• Interviewed respected executives including Dharmesh Shah, Hubspot CTO; Tom Bianculli, Zebra Techno

Chief Editor

I ran a one-man content agency producing B2B, SEO-optimised inbound content for businesses.

• Crafted website and SEO-optimised inbound marketing content, with a focus on educating the client’s audience.
• Notable clients included a gelato company, paint manufacturer, product distributor, heavy logistics company, dating agency, chiropractor and lawyer.

Copy and Content Strategist

Putting your messages in concise writing.

I've written web copy to tell stories and sell products/services. My approach involves deep understanding of your business and products/services, so that I can find the best way to present the information in the way that connects with your customers, emotionally and practically.

Win your target audience's hearts and minds today.

Copywriter

I taught English tuition to secondary school students.

• Designed secondary English curriculum from scratch.
• Delivered classes and invigilated mock exams.

English Tutor

Providing you with payment solutions, loyalty program solutions and more for your new business. 

Our merchants has seen up to 30% increase in sales after adopting our system. 

Talk to me to find out more.

Vinleon Ang

Fresh out of coding bootcamp, looking for a role as a software engineer | Web development, content, SEO, organic growth