An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.

Entrepreneurial Marketing

`Do read this book - it will refresh you if you have not come across critical psychology before. If you are already "critical", this is an excellent, up-to-date overview of the area′ - THE (Times Higher Education) ′An excellent book in all respects - compulsory reading for scholars interested in a socio-political contextual analysis of complex human behaviour′ - Professor David F Marks, City University, London ′The arrival of a Second Edition of this classic is an exciting event. The editors have assembled a world class array of authors to bring students to the forefront of critical scholarship today. Adding to the work′s lustre are fresh new chapters on critical social issues, along with a set of new pedagogical aids. Bravo!′ - Kenneth J. Gergen, Senior Research Professor, Swarthmore College The Second Edition of Critical Psychology extends the original′s comprehensive and accessible critique of mainstream psychology. Fully revised, reconfigured and expanded, the Second Edition explores critical psychology′s continued growth and diversification, offering practical advice, and noting significant theoretical and political dilemmas confronting critical psychologists today. While other texts focus on narrower specialties within critical psychology or on specific theoretical or methodological perspectives, Critical Psychology retains its focus on critical psychology as a whole. Key features of the new edition include: - each chapter now also includes a summary of main points, a glossary of important terms, suggested readings and Internet sites, and questions for discussion - the book′s contributors - most of them new - have thoroughly updated the original chapters and provide multiple perspectives on critical psychology′s core concerns - reflecting recent developments, Parts Three and Four are completely new to this edition. Part Three provides in-depth coverage of critical psychology′s relevance to social justice, focusing on the issues of race, class, gender, disability, colonization/globalization, human rights/social justice in post-conflict settings, and oppression/empowerment in mental health systems. Part Four examines critical psychology practice, from theory, methodology and therapy to community organizing and the politics of resistance.

Critical Psychology

Graphics in this book are printed in black and white. Through a series of recent breakthroughs, deep learning has boosted the entire field of machine learning. Now, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This practical book shows you how. By using concrete examples, minimal theory, and two production-ready Python frameworks—scikit-learn and TensorFlow—author Aurélien Géron helps you gain an intuitive understanding of the concepts and tools for building intelligent systems. You’ll learn a range of techniques, starting with simple linear regression and progressing to deep neural networks. With exercises in each chapter to help you apply what you’ve learned, all you need is programming experience to get started. Explore the machine learning landscape, particularly neural nets Use scikit-learn to track an example machine-learning project end-to-end Explore several training models, including support vector machines, decision trees, random forests, and ensemble methods Use the TensorFlow library to build and train neural nets Dive into neural net architectures, including convolutional nets, recurrent nets, and deep reinforcement learning Learn techniques for training and scaling deep neural nets Apply practical code examples without acquiring excessive machine learning theory or algorithm details

Vishal Nandy

Founder - Core Platform