IT Project Management Specialist

Digital Marketing

Marketing Communications

Google AdWords certification - Search and Display Advertising

Oracle Database 11g Sales

Oracle E-Business Suite R12.1 FM Sales

Digital Branding

Brand Management

Специалист по Яндекс.Директ

EF SET Certificate English - C2 Proficient

Co-founded Madcat Media — a performance marketing agency and media buying team. Focused on operational support, process development, and technical enablement. Contributed to building internal systems for campaign tracking, analytics, and automation to help ensure scalability and efficiency. Participated in designing workflows for team collaboration, reporting, and creative production. Supported integration with traffic sources and affiliate networks to maintain stable data flow. Collaborated with media buyers, designers, and developers to improve operations and optimize campaign performance across various verticals. Helped shape a lean, tech-oriented team culture focused on results and adaptability.

Co-Founder

• Managed the advertising & PR department at ST Group Holding in Minsk, overseeing campaigns and strategies.
• Developed innovative advertising and PR campaigns to enhance brand visibility and engagement.
• Led a team of professionals to successfully execute advertising and PR initiatives, resulting in increased brand recognition and customer engagement.

Head of advertising & PR department

Led the marketing department for Alitools browser extension — a product that helps users track price history, seller ratings, and product reviews on marketplaces like AliExpress. Was responsible for developing and executing the full marketing strategy: from user acquisition and retention to brand development and community building. Managed content marketing, SMM, influencer collaborations, and performance campaigns. Built strong relationships with bloggers and YouTubers in the e-commerce niche, driving millions of views and high-converting traffic. Worked closely with product and analytics teams to improve user experience and grow an active, loyal user base.

Head of Marketing Department

Worked as a Sales Manager for foreign software companies, focusing on B2B marketing and enterprise-level sales. Specialized in promoting and selling globally recognized software solutions such as Microsoft, Adobe, and other leading IT brands to corporate clients across various industries. Managed the entire sales process — from market research and lead generation to negotiations and post-sale support.

Sales Manager

Led a team responsible for building strong relationships with advertisers, launching and optimizing ad campaigns, and driving brand growth. Worked closely with influencers, bloggers, and media partners to promote offers and boost visibility. Represented the company at major international conferences and industry expos (RACE, MAC, etc.), where we received multiple awards for innovation and campaign performance. Played a key role in growing the company's reputation and bringing in top-tier advertisers through creative strategy and a hands-on approach.

Head of Advertising Department

Worked in the Oracle Applications sales organization, focusing on delivering enterprise software solutions to banks and commercial organizations in Belarus. Responsible for managing the full sales cycle — from identifying opportunities and engaging with key stakeholders to presenting tailored Oracle solutions and closing deals. Built strong relationships with C-level executives, aligning Oracle’s product offerings with customer needs in areas such as ERP, CRM, and business intelligence. Drove digital transformation initiatives within client organizations, ensuring long-term value and customer satisfaction.

Sales manager of Oracle solutions

Building RYPL, an AI-powered automation platform for Facebook Pages and Messages.
Rypl helps brands and agencies boost engagement and sales with:
• AI agents that reply instantly in your brand’s voice
• Smart moderation with sentiment detection
• Context-aware conversations that understand posts and past chats
• Analytics that show what drives real ROI

Public beta in 2025 and integrated with OpenAI, Supabase, and Cloudflare for scalability and performance.

Founder

Founder @ Rypl.is

Know about Leon Fridman's work experience, education, and much more. Leon Fridman