Gather project requirements, conduct user research (interviews, surveys, competitive analysis, market research) to enhance the app experience.
Addressing experience gaps to enhance product usability.
Conduct design sprints to find problems and solutions.
Create user personas based on audience motivations and behaviours.
Develop user flows, sitemaps, and wireframes for the app structure based on collected mood boards.
Develop concepts, branding, design systems and prototype.
Implement feedback, deliver final designs to developers, and ensure product quality through evaluation.
I actively engage in both individual and team-oriented projects.