I help solo bootstrapped founders plan, build, launch and grow their products.

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Will Hawkins • Peerlist

<h3>FounderSchool is a comprehensive execution system designed for solo founders, guiding them through every stage of building and growing a software business. It breaks down the complex process into over 100 ordered tasks, starting from validating an idea, through building an MVP, launching, acquiring customers, and achieving $10k in Monthly Recurring Revenue (MRR).</h3><ul><li>For the Solo Founder: This system is specifically built for individuals managing product, code, marketing, sales, and support single-handedly, providing a clear sequence of what needs to be done next.</li><li>Structured Execution: FounderSchool moves beyond providing information to offering a structured sequence, judgment, and execution framework. It is divided into four phases: Validate, Build, Launch, and Grow, with each task resulting in a concrete, actionable outcome.</li><li>Evidence-Based Progress: The system emphasizes producing evidence for key decisions rather than relying on vague statements, helping founders overcome common pitfalls and make tangible progress.</li><li>AI-Powered Assistance: While FounderSchool provides the essential structure, it integrates AI prompts to accelerate the execution of various tasks, including pricing, customer interviews, SEO, and more.</li><li>Comprehensive Playbooks: For critical decisions such as choosing a tech stack, pricing, customer acquisition, and setting up analytics, FounderSchool offers detailed playbooks to guide founders through the process.</li><li>One-Time Purchase: The core program is available as a one-time payment, granting lifetime access to all tasks, AI prompts, and playbooks. Optional additions include a monthly cohort for group calls and 1:1 coaching sessions.</li></ul>FounderSchool is the operating system for building a SaaS company by yourself, ensuring that founders focus on completed work that moves their business forward.

Founder School

<h3>FounderSchool provides a comprehensive, step-by-step execution system designed specifically for solo founders. It guides you through over 100 ordered tasks, covering the entire journey from validating your initial idea to launching your product and achieving $10k in Monthly Recurring Revenue (MRR). This system is built for the realities of a one-person startup, acknowledging that you are responsible for product, code, marketing, sales, and support.</h3><ul><li>Structured Execution: Eliminates the guesswork of what to work on next by providing a clear sequence of tasks.</li><li>Four Phases: The program is divided into four key phases: Validate (prove demand), Build (ship an MVP), Launch (get first users), and Grow (make real money).</li><li>Outcome-Oriented Tasks: Each task concludes with a concrete, actionable outcome, ensuring tangible progress.</li><li>Integrated AI Prompts: Leverages AI to accelerate work on tasks like pricing, customer interviews, SEO, and more, while FounderSchool provides the essential structure.</li><li>Evidence-Based Decisions: Replaces vague progress markers with requirements for concrete evidence, preventing common startup pitfalls.</li><li>Playbook for Key Decisions: Offers detailed guidance for critical decisions such as choosing a tech stack, pricing, customer interviews, positioning, analytics setup, launching, and customer acquisition.</li><li>One-Time Purchase: The core program is a one-time payment of $99, granting lifetime access to all tasks, AI prompts, playbooks, and your recorded notes. An early bird discount of $49 is available for the first 100 buyers with code EARLY100.</li><li>Optional Add-ons: Cohort ($49/month) offers weekly group calls and a private channel, while 1:1 ($1,999/month, 3-month minimum) provides weekly Zoom calls with personalized guidance. Both are cancelable at any time.</li></ul>FounderSchool is the operating system for building a software company by yourself, developed by Will Hawkins, who has over 10 years of experience helping founders succeed.