Product Designer since 2020,
Design Lead since May '22,
Brand Communications Lead since December '22 (including marketing in the team)
- Established and executed design and marketing strategies
- Design System from scratch to developement
- Solo designed and shipped in-house LMS(Learning Management System), MAU 5,000 (2022)
- Brand identity renewal, A' Design Award Winner
- Revamped YouTube channel from November '22 to March '23, resulting in a 100% increase in subscribers (final count of 4,650 subscribers as of March 10th)
- Improved CAC value by 23% and CPC value by 15% compared to the previous year for the education platform 'Aiffel'
- Increased newsletter subscribers by 1,500 from December to March, totaling approximately 5,000 subscribers, with an average open rate of 35% and an average click rate of 2.3%
