Bachelor's degree

Master's degree

•Managed and structured weekly newsletters for a subscriber base of 20,000, ensuring clear, engaging, and well-organized content delivery. •Designed visually compelling posters and promotional materials to enhance community engagement and outreach. •Maintained and updated website content using WordPress, improving accessibility and ease of navigation. •Assisted in optimizing content strategy by analyzing audience engagement and refining messaging for better user experience.

Digital Content & UX Coordinator

•Designed visually engaging posters using Photoshop for integration into the library’s weekly newsletter, enhancing communication and engagement. •Structured and formatted the newsletter content to improve readability and accessibility. •Conducted Google Analytics research to analyze user behavior, identifying key trends and insights on how visitors interacted with the library website. •Discovered significant user experience (UX) issues related to information architecture (IA), particularly in navigation and content discoverability. •Provided recommendations to improve site structure and usability, making it easier for users to locate specific resources.

Digital Content & UX Designer

•Created custom illustrations, logos, and website designs using Photoshop, Illustrator, and Figma, ensuring brand consistency and compelling visual storytelling. •Designed and structured UI prototypes for frontend applications, aligning with grid systems to enhance usability and scalability. •Developed responsive, accessible UI components in PS, optimizing layouts for various screen sizes. Consulted with clients to translate business needs into functional and aesthetically refined UI and branding solutions. •Managed end-to-end design projects, ensuring timely delivery and alignment with client objectives.

UI/UX Designer

• Conducted qualitative and quantitative analysis to examine how media coverage frames public health crises (HIV, diarrhea, pneumonia) in different countries. • Analyzed media framing patterns using content analysis to assess sentiment, keyword frequency, and narrative trends in newspaper coverage. • Applied Behavior Driven Design (BDD) methodologies to study public perception through media discourse, identifying how different narratives influence awareness, response, and public perception of marginalized communities. • Independently managed a research project under the guidance of a supervisor, refining data collection methods and iterating on findings to ensure accuracy and depth.

Intern

• Directed UI/UX design and frontend development for multiple projects, crafting customized UI component libraries in Figma and implementing dynamic user experiences. • Developed high-fidelity designs and clickable prototypes in Figma during the design phase, ensuring a seamless user experience. • Engineered web applications using Remix Framework, React Router v7, and GSAP for immersive motion effects. • Integrated Klaviyo API, Shopify Hydrogen, and other technologies for eCommerce and automation solutions. • Developed a high-performance, visually captivating web experience using advanced frontend techniques and design principles. • Experienced in Agile methodologies, utilizing ClickUp as a Kanban board and Trello for task tracking to manage workflows, ensure smooth sprint execution, and enhance team collaboration. ✅ Selected projects: - https://www.ridesnmotion.com/ Led frontend development using Shopify Hydrogen, Sanity CMS, Remix, and Tailwind CSS to deliver a fast, mobile-first eCo

Frontend Engineer

Designing and developing Mermaid Mind, a full-stack MVP that converts YouTube links into mermaid mind map diagrams. ⭐️⭐️Launched with 130+ subscribers and gained 40+ authenticated users overnight — validating early product–market fit and sparking engagement in the dev community.⭐️⭐️ •Frontend: Built with React Router v7 (framework mode) + Tailwind CSS, powered by Vite for lightning-fast SSR builds •Backend: Custom Node.js server with Express entry, dynamic email integration via Resend and @react-email/components •Deployment: Hosted on AWS EC2 (Ubuntu), secured and managed via SSH and PM2 •Automation: CI/CD pipeline with GitHub Actions (build → deploy → restart) •Achieved production-grade infrastructure independently, from design to server provisioning • Users can sign up and log in, and their generated mind maps will be saved under their account in the CRM dashboard. User information is managed through Supabase. The CRM dashboard is built with Shadcn/UI to enable fast development and r

Indie hacker

Founder @ Mermaid Mind

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Know about Xian Li's work experience, education, bootcamps, certifications, and much more. Xian Li