Metaverse and NFTs for Marketing

Everything as a Service (XaaS) is the Future of Business

What Business Leaders Need to Know about Web3 (+ Metaverse)

Design Thinking

Become a Product Manager

Blockchain: Beyond the Basics

Critical Thinking & Problem Solving

For: Summer Internship Program Committee, 2017-18 - Strategised onboarding of companies and internship opportunities for the batch of 110 students; resulting in successful internships for 100% For: Visvires, the Cultural Committee - Co-anchored 3 showcase events - Management Cultural Fest 'Unnayan', Farewell 2018, Fresher's Day 2018 - Organised flagship event 'Face-Off 3.0', led a crew of 10 members - Managed the event 'Its Controversial' and filler audience games at Management Fest, Ransangram 4.0 (2018)

Management Member

- Designed and set up the Website for the brand, including web hosting and development. 
- Built and managed content across social platforms on Youtube, Instagram, Facebook, and LinkedIn.
- Integrated marketing automation & social media management tools like Calendly, Planoly, Mailchimp, etc

Business Marketing

Applied financial and business development expertise to develop risk management presentations for Tata Steel, providing insightful analysis of strategies for Tata Wiron's upcoming financial year.

Presentation Specialist

Researched and wrote comprehensive blog posts for BankBazaar, explaining intricacies of road tax variations in different Indian regions.

Content Writer

- Partnered to manage the company blog and respective social media handles of an ethnic apparel startup. - First shot at web analytics and social media management.

Social Media Manager

- Designed and set up the Website for the brand, including web hosting and development. - Built and managed content across social platforms on Youtube, Instagram, Facebook, and LinkedIn. - Integrated marketing automation & social media management tools like Calendly, Planoly, Mailchimp, etc

My content journey began in 2011, but 2020 marked a turning point with a strong focus on tangible outcomes. Here are some recent highlights: 1. @yashasvishailly - Personal Brand Development (2023 results): • Grew LinkedIn following by an impressive 712%. • Generated strong engagement with 250k LinkedIn impressions and 200k Twitter impressions. • Achieved 108 hours of YouTube watch time. 2. Productivity E-Book Library: Created and curated a collection of productivity ebooks, including resources for LinkedIn success, accomplishment tracking, and NIFT study support. 3. Dil Bollywood: Started an entertainment blog on WordPress and Twitter, building an active social media presence and gaining recognition from industry leaders. 4. WanderHer: Insightful travel videos focused on safety for solo female travelers and women-only groups. 5. Upcoming Project: Currently developing a new project blending multiple platforms and content styles for a fresh, adventurous experience.

Brand Manager & Content Creation

Worked across production, logistics, and merchandising teams to manage large apparel export orders.

• Managed key client accounts and coordinated production timelines across internal teams
• Ensured on-time delivery for international shipments while balancing operational constraints
• Mentored junior team members supporting project coordination

Client Journey & Project Efficiency

Supported the category team in analysing product performance and managing assortment planning for the kidswear vertical.

• Assisted with product selection, vendor coordination, and category performance analysis
• Conducted research to support pricing and assortment decisions

Jabong.com (acquired by Myntra, later by Flipkart)

Category Management

Initiated outreach and secured brand collaborations for the channel, expanding its partnership pipeline and monetisation opportunities.

• Built partnerships with leading consumer technology and internet brands
• Developed collaboration formats that integrated brand messaging with the platform’s content style
• Supported campaign execution from outreach through partnership delivery

Brand Collaborations

Worked across sales and client success to expand enterprise accounts and strengthen vendor partnerships in a fast-growing B2B marketplace.

• Managed key accounts while expanding the revenue pipeline across high-value clients
• Drove significant revenue growth by deepening vendor relationships and expanding client portfolios
• Structured contracts and commercial terms to improve revenue stability
• Reduced inventory holding costs by clearing idle goods and improving utilisation

Revenue Growth & Client Success

Started with a cold mails, which ended with partnerships.
Initiated influencer collabs for Arey Pata Hai?! (800K+ audience), helping unlock new reach and monetisation potential for the channel.

Brand Collaborations @ Arey Pata Hai?!

Worked across time zones, managed product launches, and tried to keep things from catching fire (metaphorically, of course).

- Led GTM execution for Methinks & Capito, onboarding early adopters.
- Developed market insights that shaped executive decisions (translation: made sure no one launched a dud).
- Aligned four global teams with structured workflows; so everyone knew exactly who was doing what (and when).

Ops @ Tiny Studio (Tiny.com)

Worked with leadership to stabilise execution across Product, CX, Growth, and compliance functions during a period of rapid user growth.

• Built cross-functional execution frameworks connecting Product, Tech, Marketing, and CX teams
• Established leadership decision cadences translating customer and product signals into structured prioritisation
• Designed internal social and influencer marketing systems replacing agency-led execution
• Built customer insight pipelines converting feedback from social media, app reviews, and support channels into product signals
• Worked with legal and finance teams to operationalise user communication channels in a regulated environment

Chief of Staff, Social Media and Customer Experience

Joined during the early build phase of a new venture within the Tiny ecosystem.

• Led GTM execution for Methinks and Capito and coordinated global teams across US, UK, Canada and India.
• Designed financial reconciliation systems supporting early monetisation

Chief of Staff @ Tiny Studio (a Tiny.com venture TSE: TINY)

Contributed to community growth and product experimentation on a consumer social platform, working closely with product and engineering teams.

- Supported growth experiments that scaled the platform from 150K to 500K users
- Partnered with product and engineering teams on feature launches and iteration readiness
- Identified edge cases and usability gaps through hands-on testing prior to release

Product launches I was part of:
- Redesigned Salary
- News AI+
- Distilled (AI search)
- Round1 AI Interviews

One of the highlights of my contribution was the user tagging feature, from early ideation and internal advocacy to execution and launch, collaborating closely with the product team as it moved from concept to production.

Community and Growth Consultant

Figured out why people engage, then made them do it even more.
Contributed to scaling the social platform from 150K to 500K members in 10 months.

I didn’t do it all myself, of course, but I was lucky to witness and contribute to the momentum while I was there.

Product launches I was part of:
• Redesigned Salary
• News AI+
• Distilled (AI search)
• Round1 AI Interviews 

One of the highlights (of my contribution) was the tagging users feature - from ideation to internal advocacy, and watching the team bring it to life beautifully.

Also, pitched product-enhancing features and tested the hell out of every version before it hit production!

P.S. My phone is one bug magnet, it caught the edge-case bugs that few users saw.
Let’s just say: QA mode was always on.

Community and Growth

Led enterprise partnerships and supported the development of new revenue streams across cash logistics and management services.

• Built B2B partnerships and negotiated enterprise agreements across multiple industries
• Secured a strategic partnership with a payments bank that opened a new vertical for the business
• Contributed to the development of a new D2C offering with a cross-functional launch team
• Promoted from Karnataka Region Lead to Delhi NCR Region Lead, later serving as Pan-India SPOC after strong regional revenue growth

A-to-Z Customer Lifecycle

Worked with leadership to build structure across sales, hiring, and finance operations during a high-growth phase.

• Built HR, Finance and Project Management functions and introduced a company-wide operations handbook.
• Realigned marketing, sales, and operations to improve pipeline clarity and execution coordination
• Rebuilt lead qualification and demand alignment after pipeline distortions emerged
• Introduced sales automation and financial visibility systems improving invoicing and cash-flow tracking
• Built and managed a high-retention operational team while documenting processes for scale

Chief of Staff

Supported enterprise sales initiatives focused on international shipping and logistics solutions.
• Developed relationships with business clients to support international shipping needs
• Assisted with sales strategy and account expansion for corporate customers

Corporate Sales

<p>Figuring out what’s not working, aligning teams, executing new projects.

And honestly enjoying my time learning everything I can about building a consumer tech brand: from product and tech to marketing, ops, and team building.</p>

Work with early-stage startups during scale phases to install execution systems across product, growth, and operations.

Focus areas include:
• leadership decision cadences
• revenue visibility systems
• cross-functional execution frameworks
• organisational infrastructure across HR, finance, and operations

Principal | Execution Systems Advisory

Category & Account Management | B2B Revenue Growth | Project Management || MBA in International Business | Remote Work A

Know about Yashasvi Shailly's work experience, education, and much more. Yashasvi Shailly