edX Honor Code Certificate for Introduction to Computer Science and Programming Using Python

Text Retrieval and Search Engines

Chartered Financial Analyst (CFA) Level I

edX Verified Certificate for The Analytics Edge

Machine Learning

Founding Marketing Data Scientist

Staff Data Scientist I Marketing Data Science Tech Lead

Founder Fellow (ODF19)

Client: Fortune 100 electronic retailer                                                                                               
•	Led a team of 6 to provide a solution for customized pricing to enhance customer retention and promotion efficiency. 
•	Built multi-nomial logistic models (discrete choice model) and identified customer characteristics that differentiate their price sensitivity. 
•	Independently retrieved customer-level transaction and click data (4M rows) from relational databases using SQL, and wrote R codes for data ETL, and building statistical models.  
•	Communicated with a broad range of audiences at all levels; directed the end-to-end analytical project from identifying business requirement, establishing project charter, presenting results, to implementing with end users.  

Analytics methods: statistical modeling (multinominal regression), econometrics (discrete choice model), Data ETL,  pricing analytics
Tools used:  over 3000 lines of R codes(dplyr, mlogit,

Analytics Consultant - Marketing Analytics

Member

•   Designed an industry pilot digital media attribution algorithm for company’s first CPG client by using statistical modeling and machine learning techniques (logistic regression, bootstrapping, hierarchical Bayesian etc.), and writing production-level modeling pipeline in Python & Hive; algorithm help company sell in a new vertical.
•  Built multi-touch attribution models (response models), and marketing mix models (time series models) to evaluate advertising effectiveness and allocate media budget for 6 clients across industries in Hive, Python, and H2O R using gigabyte to terabyte size of data.
•  Initiated and independently developed an automated exploratory data analysis and reporting tool using Python and Hive that is used by over 20 group members across projects and greatly improves work efficiency.    
•  Collaborated with staff statisticians in research & development work with topics including model validation, empirical analysis, and academic research review.


Marketing da

Statistician | Data Scientist

A fast-going startup company that used social media and e-commerce to develop personal brands for web influencers.
•  Established the social media team; led a team of 6 to acquire, engage, and monetize subscribers with earned/organic/paid social for over 10 social media accounts; tripled subscriber number (up to over 10 million) and engagement; drove millions of traffics to e-commerce sites for conversion.

Social Media Marketing Manager

Senior Statistician | Data Scientist

1st hire for Marketing Data Science. Build Marketing Data Science from ground zero to a team of 6 supporting paid acquisition, organic growth, brand marketing, revenue marketing across PLG & SLG motions with scalable data products and strategic analyses. Examples:
- Entirely in-house build Marketing Mix Modeling
- User lifetime value and programmatic ads bidding 
- Lead scoring
- Multi-touch Attribution
- Geo-based Experimentation
- Customer Segmentation
- Defining north star metric and exploring product-led-sales (PLS) customer journey

Marketing Data Science Manager

•    Responsible for the market share and profit & loss of a brand of $200 million annual sales; analyzed market share, go-to-market, brand and consumer data; led a cross-functional team to develop, propose, and execute brand marketing plans (covering media, pricing and promotion, and go-to-market)       


Marketing: 
   - Customer acquisition across vehicles: online (SEO/SEM, TV, OOH, e-commerce CRM), offline (in-store promotion, alliance, sampling) 
   - Marketing strategy: annual marketing review and planning, customer segmentation, go-to-market strategies, consumer behavior 
   - Trade marketing: pricing and merchandising, go-to-market plans, shopper behavior

Senior Brand Manager

The AI-native paid ads command center to grow faster with Measurement X Analytics X AI Automation. https://maxma.ai

Founder & CEO

Building in AI x Data x Marketing. Prev as marketing data scientist and marketer @Asana, P&G. MS in DS & CS.

Know about Yurong Fan's work experience, education, and much more. Yurong Fan