Bachelor of Science

I joined Vest, a fast-growing financial technology startup based in Manhattan, after the company raised a $7 million seed round. In this role, I led the creative team and was responsible for establishing a strong brand and improving the usability of the product.

Responsibilities:

• Led the creative team at Vest, focusing on establishing a strong brand and improving the usability of the product.
• Played a key role in shaping the creative product strategy and ensuring alignment with user needs and measurable metrics.
• Spearheaded the design and development of a personal financial platform and toolkit as a major project at Vest.
• Introduced new tools to the team, increasing efficiency in design-to-development sprints.

Head of Design

Senior Interaction Designer

Led end-to-end design across DSW’s digital ecosystem, overhauling both the responsive website and flagship iOS/Android mobile application architectures to modernize storefront UI and scale digital revenue.• Business & Revenue Scale: Architected mobile and responsive web storefront systems that supported $2.8B in total company revenue and directly fueled a 26% surge in digital demand growth.

• Omni channel Web & App Experience: Designed seamless, fully responsive web and native mobile interfaces to ensure a unified shopping journey across desktop, tablet, and mobile browsers.

• App Performance & Adoption: Delivered a redesigned mobile app experience that achieved 1.5M downloads, climbed to #88 in the App Store Shopping category, and earned a 4.8/5.0 star rating across 63,000+ reviews.

• Checkout & Search Optimization: Redesigned critical e-commerce touchpoints (including search discovery, product filtering, VIP loyalty integration, and streamlined checkout flows) to reduce friction a

UX Designer

I was the Head of Design and cofounder of StreamSavvy, a startup that made it easy to find, access, and stream TV without cable. We were one of 10 companies selected out of 1,000 applicants to participate in the Brandery, a nationally-ranked accelerator. My focus was on designing our brand and shaping our digital platform to help users find and search for their favorite live and binge-able TV shows, live sports, and programs.

• Designed the StreamSavvy brand, including the logo, website, and marketing materials.

• Conducted user research to understand the needs of StreamSavvy's target audience.

• Shaped the digital platform to make it easy for users to find and search for TV shows and programs.

• Collaborated with engineers to ensure that the platform met user needs and technical constraints.

Head of Design and Cofounder

Contract Product Designer

Lead UX/UI Designer

*Laid off due to company restructuring*

I was hired as employee number ten and worked my way up to the position of Senior Product Designer. I worked on a variety of products and initiatives to help gamers, fans, and competitors connect and grow.

Sidekick is a platform that gives creators the tools they need to enhance their content and earn revenue through advertising. I'm leading the design of sidekick, from working with creators to understand their needs to crafting a user experience that's both intuitive and engaging.

Esports.gg is a news website that covers esports events and personalities. I'm leading the design of the entire website, from the layout and content to the user experience. I'm working to create a website that's both informative and visually appealing for esports fans.

I'm passionate about designing products that make a difference in people's lives. I'm committed to helping eFuse continue to be the #1 platform for gamers to meet, compete, and get discovered.

Here 

Senior Product Designer

*Laid off due to covid and company restructuring*

Contributed to the development and direction of the visual interface and user experience of Forge, an intuitive industrial robotic software at READY Robotics.

Responsibilities:

• Helped design a user-friendly interface for Forge that eliminated the need for robotic or programming experience, resulting in a successful series B funding round of $24 million.
• Worked directly with engineers and other stakeholders to ensure that the design met their needs and the needs of the business.
• Led and mentored other designers on various projects, helping them to develop their skills and knowledge.
• Collaborated with the READY cloud team to build a real-time data analytics dashboard for tracking facility production and improving overall productivity.
• Led the implementation of the company's first design process and Design System Manager (DSM) in partnership with Invision.

Senior UX Designer

Led design strategy across core growth, player accounts, and promotional surfaces for PrizePicks ($1B+ revenue, $10B+ gross handle platform). Bridged design ops and engineering to build scalable design systems, developer-centric workflows, and high-converting features.

Core Impact & Growth
• High-Impact Social & Revenue Growth: Redesigned the main feed and player profiles, driving a 56% increase in tailed lineups and a 1.9% lift in gross handle (generating an estimated ~$19M in net revenue impact).

• Vertical Expansion: Led end-to-end UX/UI design for The Esports Lab (TEL), establishing a major new vertical that secured 450k+ unique visits.

• Promotional Surface Optimization: Partnered with Marketing to redesign the homepage carousel (housing dynamic promos and missions) and define responsive image specifications for platform-wide scalability.

• Product Innovation: Won "Best Overall" in the company hackathon by designing a new product growth initiative for the NFL season.

Design O

Designer

Senior UX/UI Consultant

Product Designer

Sole design lead across product, marketing, brand, sales, and partnerships for HubiFi’s automated revenue recognition platform. Bridge complex financial engineering, marketing site design, and product UX to drive company-wide growth and ARR scaling.

• Full-Funnel ARR Growth: Designed the complete end-to-end visual ecosystem (from the core marketing website and sales assets to the product interface itself), directly contributing to scaling company ARR from $1M to $3M.

• Capital & Growth Impact: Led design for high-stakes investor decks and executive materials, directly supporting HubiFi’s $9.5M Series A funding round.

• Product Architecture: Own the complete UI/UX lifecycle for core revenue recognition software, translating complex accounting rules and multi-source data mapping into intuitive, scalable SaaS workflows.

• Marketing & Brand Leadership: Act as sole design lead for company-wide brand evolution, digital campaigns, sales enablement decks, and partnership collateral to main

Lead Product Designer

Multidisciplinary product designer & strategist with 15 years turning zero-to-one concepts into scaled ARR.

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