Executive General Management Program

Volunteer

Veterinary Assistant

Chief Marketing Officer program

Lead the marketing function for ngrok, with goals to grow the business, build the brand and enable sales.

Chief Marketing Officer

(NASDAQ: FFIV) Led marketing for NGINX, a business unit within F5, that was acquired by F5 in Q1’19. An open-source software suite with enterprise capabilities like application performance, security (WAF), and API management. 

● Vice President, Marketing	’21-‘23	
● Regional Vice President, Marketing	’19-‘21
● Senior Director, Demand Generation	’17-‘19	

Grew business from $12M in ARR in ‘17 to $40M in ARR at acquisition, and further to $120M in ARR by ‘23. Led product/technical marketing, content operations, digital campaign strategies, social media, alliances and partner marketing, and oversight of field marketing, marketing operations, creative, and web functions. Team of 18 marketing professionals, with another 8 supporting matrixed dotted-line functions. Accountable for driving pipeline, enabling sales, creating messaging and positioning for products, launching products, establishing performance marketing campaigns, and partnering with product, engineering, and sales leadership in

Vice President, Marketing

Accountable for driving demand through digital marketing, advertising campaigns on LinkedIn and Google, webinars, revamping and managing a multi-lingual set of marketing collateral. Also responsible for corporate brand, recruitment advertising, and Marketing Operations (technology infrastructure, and analytics).

• Owned and managed the best performing sales lead source for the company: Digital sources and campaigns brought in 40% of new opportunities, 25% of annual revenue.
• Set up and rolled out new website, new marketing technology infrastructure (Pardot, Salesforce), to support a planned account-based-marketing strategy. 
• Launched a recruitment ad campaign in APCJ that attracted thousands of engineers for open roles.

Senior Director of Marketing

Accountable for global digital marketing (all things website, digital collateral, and online campaigns). Developed and managed lead generation and nurture programs to deliver a steady pipeline of high-quality leads to the sales team. Developed and disseminated product marketing content for 5 industry conferences, and integrated campaigns including 9 large webinars with thousands of registrants.

• Doubled leads and opportunities from marketing sources 2X YoY, consistently for nearly 3 years, with compelling marketing campaigns.
• Grew website traffic 5x YoY, consistent QoQ growth in millions of dollars in pipeline from online sources.
• Delivered a new responsive website experience, on time and within budget, along with related campaign assets, nurture programs and BDR enablement assets.

Director - Marketing

Software Engineer

Led a global team of marketing professionals, focused on product marketing, field marketing and demand creation. Generated leads and accelerated pipeline opportunities for the worldwide sales organization. Managed production of marketing communication collateral and supported the sales team with knowledge tools including sales presentations, ROI calculators, and case studies.

• Set up and managed the company’s lead generation engine based on content marketing, resulting in 300% increase in addition of quality contacts to the marketing database.
• Published 2 whitepapers, organized 6 webinars and produced hundreds of sales presentations.
• Led efforts for revamping the corporate website, simultaneously on www.thismoment.com, YouTube, Facebook and mobile; >$5M incremental revenue from marketing sources.

(Founding team member as 'Head of Marketing' of Position2 Brand Monitor since December 2009, which was acquired by Thismoment in January 2012. Post-acquisition led field marketing and d

Program Manager - Global Online Marketing

Manager - Marketing

Project Manager / Project Group Head

Growth-oriented CMO. Focused on Product Marketing, Demand Generation, & Revenue Marketing for B2B Technology Companies

Know about Zubin Tavaria's work experience, education, bootcamps, certifications, and much more. Zubin Tavaria