Data Analytics Engineer -Marketer with passion for privacy safe advertising.
Hire me for Data Analytics expert

Aakash Yadav • Peerlist

Quickly spot and improve low-performing campaigns.
Outlines all best practice requirements within the tool.
Centralize performance tracking of campaigns and assets.
Enhance asset groups and feed quality with clear insights.

Demand Gen Looker Dashboard (Best Practices

GA Utilities is a powerful tool designed to efficiently manage Google Analytics settings in bulk, offering valuable auditing capabilities. Users can save approximately 15 hours per session, performing tasks such as copying custom dimensions, creating properties with all child settings in a single click, and bulk product linking.

Key Features:

Bulk management of Google Analytics settings.
One-click copying of custom dimensions.
Efficient creation of properties and associated settings.
Bulk product linking for streamlined implementation.
Benefits:

Significant time savings for users (averaging ~15 hours per session).
Streamlined implementation of Google Analytics settings across multiple properties.
Generation of comprehensive auditing materials, including a health report presentation.

GA Utilities: A Spreadsheet-Connected App Script for Streaml

GA4 Tag Editor is a dynamic app script seamlessly integrated with a spreadsheet, empowering users to efficiently edit virtually any setting within GA4 event tags in Google Tag Manager. This tool enables swift updates across parameters, user properties, triggers, and more, eliminating the need for manual UI navigation.

Key Features:

Comprehensive editing of GA4 event tag settings.
Quick updates across multiple tags without UI navigation.
Modification of settings related to parameters, user properties, triggers, etc.
Simultaneous modification of settings for a specific parameter or user property across multiple GA4 tags.

Benefits:

Enhanced efficiency in managing GA4 event tags.
Eliminates the need for manual UI clicks when making updates.
Facilitates bulk modification of settings, currently not available through the UI.

GA4 Tag Editor: Streamlining Google Tag Manager with Spreads

GlobalAdsTranslate is an innovative, server-less web application designed to translate keywords and ad copy at scale, that runs on a Google Cloud instance. The app seamlessly connects to Google Ads, Cloud Translation, and Vertex API, providing a low-cost, high-quality translation experience

Global Ads Translator - for Scalable Google Ads Translation

IFTTA offers an easy, streamlined, and automated alternative to updating campaigns in response to real-world events. Once set up, it periodically checks specified conditions, reducing the need for human intervention and enhancing overall campaign efficiency.

IFTTA - Automating Campaigns Based on Real-World Events

This project leverages Ads Data Hub to extract valuable insights from digital marketing data, customer interactions, and first-party CRM data. The structured queries cover a range of analytical tasks, including audience segmentation, conversion path analysis, targeted segment performance, and CRM profiling. The goal is to enable data-driven decision-making by combining information from various sources, such as Google Ads, Campaign Manager, and Customer Relationship Management (CRM) databases, utilizing the powerful capabilities of Ads Data Hub. The organized queries facilitate a comprehensive understanding of user behavior, advertising effectiveness, and the impact of targeted marketing efforts on customer engagement and conversions.

Marketing Analytics and Customer Insights with Ads Data Hub

The app script automates the migration of Universal Analytics (UA) Tag Manager tags to GA4 tags, replicating existing settings, triggers, and advanced configurations. This tool reduces migration time by 70%, minimizes human error, and creates a reference archive for each tag. Users can effortlessly map UA tag settings to GA4 tags without manual creation, streamlining the migration process.

Aakash Yadav

Data Analytics Engineer -Marketer with passion for privacy safe advertising. Hire me for Data Analytics expert