The Monal Group is a leading name in the Restaurant and Recreation Industry of Pakistan, offering a range of cuisines spread across Pakistan. Their restaurants and recreation range includes Monal Restaurants, Asian Wok, Dino Valley & M1 Traxx

Chief Commercial Officer – Asian Wok

•	Responsible for overseeing the objectives and implementation of all commercial strategies for Asian Wok
•	Responsible for all Operations of Asian Wok outlets
•	Leading Marketing activities for Asian Wok brand
•	Setting and monitoring of team’s KPIs

•	Business Development to enhance customer base
•	Worked with the Manager Operations in organizing, planning and implementing strategy
•	Ensured schedules and objectives are met by the HR Managers via training & follow-up
•	Management of operating costs, budget, and resources
•	Communication with & provision of support to the Outsource Payroll Management team

Brand Spectrum is a Leading Integrated Marketing Services Company, providing Brand Strategy Development, Creative & Design Services, Public Relations (PR), Influencer Marketing, Experimental Marketing and Content Creation 
Account Director – Marketing, PR, Brand Strategy 
•	Leading a team of brand strategists, creative managers, content creators and copywriters
•	Client Servicing & Management for leading Brands in FMCG, Health, Retail & Electronics
•	Brand Strategy Development & Implementation
•	Corporate PR, Influencer Marketing, Digital PR, Activations Campaign Planning & Management

•	Brought in multiple new clients via B2B marketing
•	Ran Recruitment Marketing Campaigns for Wateen Telecom, PC Hotel Lahore, Ramada Islamabad & Best Western Premium Hotel Lahore.
•	Developed and implemented Strategy & SOPs for enabling more productive and efficient processes and results for Manpower Outsourcing Team
•	Provided Marketing Consultation to various established clients and start-ups
•	Conducted Training Sessions as a Business & Life Coach to Corporations & SME’s
•	Provided clients with Overall Business Consultation and assisted them with Strategy Development and Implementation
•	Provided Client Servicing to & Client Relationship Management for clients from Telecommunications, Health, & Services categories
•	Planned, directed, and evaluated the Advertising Campaigns for clients from ideation stage to execution and feedback
•	Lead a team of HR Managers to deliver on key client’s requirements in Payroll Solutions, Assessments and Recruitment

•	Performed Product launch planning and Product Life Cycle Management
•	Conducted Market Trend Analysis and Competition Projection
•	Segment and Product Wise Marketing, Media Planning & Execution
•	Lead Coordination with Advertising & Creative agencies and other vendors
•	Launched Flagship Products (Galaxy S Series & Galaxy Note Series) in Premium Segment
•	Increased market share in low tier segments occupied by local and Chinese brands
•	Planned and Executed ATL, BTL and Digital Campaigns for Smartphones & Featurephones
•	Lead Brand activation activities including their planning and execution
•	Liaison with the Global Head Office, Suwon, South Korea, for Strategy Implementation

Priority and Wealth Management Group, Area Central - I

1. Area Coordination, Data Collection, Analysis & Business Development
2. Process Flow Development, Product Development, Policy Drafting at Group Office Level

Underwent Classroom and On-Job Training as a Management Trainee Officer at Bank Alfalah’s Training and Development Center in General Banking Operations, Credits, Trade Finance and other banking fields.

General Banking Operations – Account Opening, Clearing, Remittances, Account Activity Checking

I am an experienced marketing professional with over 13 years of experience in various industries (brand & agency side)

Ahmad Babar | Peerlist Profile

• ATL + BTL: Galaxy S5, Galaxy Gear 2, Galaxy Gear Fit, Galaxy Note 3; Galaxy Gear; Galaxy S4; Galaxy Star Pro; Galaxy Star; Galaxy Grand 2; Galaxy Grand Neo; Galaxy S Duos; Galaxy Note II; Galaxy Grand; Galaxy Young; E1207; E1282; E2202
• 

Launch of following Products & Campaigns

•	Samsung Eid Banao Smart Campaign – 2012
•	Samsung Explore the Galaxy Activity – 2012
•	Samsung Note II Creative Guru (Campaign & Launch Event) – 2013
•	Samsung Galaxy Grand Launch Event – 2013
•	Samsung Galaxy S4 Launch Event (Management 

Management of following events at Samsung

An Analysis of the growing trend in & use of SCRM by businesses using live case studies at the Bond University

An Analysis of the Social Customer Relationship Management

Research Paper on portrayal of women in Advertising at the Bond University

Suppression & Objectification of Women in Advertising

Analyzed instances of pilferage of goods from stores and assessed the need for security systems.
Conducted In-depth interviews and questionnaire surveys in order to gauge the target market's perception and their willingness to adopt new tec

Market Study & Business Plan for Retail Security Solutions (MBA Final Year Project)

Undergraduate Research Thesis at the Lahore School of Economics analyzing the operations of Microfinance Instituions in Pakistan including management, finance & marketing of their services.