Product & Growth Analyst | Product Analytics, A/B Testing, User Retention | GTM Strategy, Customer Segmentation

Sohan Chowdhury  • Peerlist

Unified 100K+ engagement records with financial data. Automated rule-based insights (clickbait detection, budget flops, regional ROI. Enabled natural-language querying via an executive dashboard to drive data- backed content decisions

AI Content Strategy Copilot

Leveraged RICE prioritization Score: 36.0 and N 104 sentiment analysis to identify and solve a critical XML/403 render crisis causing 15% user churn. Authored technical PRDs for a silent retry engine, achieving a 99.5% render success target and safeguarding premium tier LTV.

HeyGen Auto-Recovery Logic

•Strengthened LinkedIn’s Premium revenue moat by designing exclusive high-intent features that provided measurable utility-driven job matching over generic social engagement. •Addressed critical platform risk of users migrating to third-party trackers by internalizing high-value recruitment signals and improving native tool utility for 500+ SME Founders. •Strategized a "Daily 10" curation model to cap founder cognitive load, resulting in faster decision-making and higher successful match rates within the hiring pipeline.

LinkedIn Case Study Analysis : Fixing Hiring 

•Designed a "Social Proof" feature for Netflix mobile to solve a solvable UX problem costing users 5 full days (110 hours) per year in decision time. •Leveraged behavioral psychology and data analysis to define a new content discovery framework, focusing on relevance over volume to drive higher "longevity stickiness." •Developed a strategic PRD that prioritized high-confidence data signals (9/10 completion rates) to earn user trust and decrease browse-to-play friction.

Netflix Case Study Analysis: Social Proof Sig

Translated raw Spotify data into actionable KPIs (streams, top tracks, user trends). Delivered insights for audience targeting & engagement strategies, aiding strategic decision-making for labels and artists.