Technical Product Manager at IBM | IBM Sterling | B2B Integration & Enterprise Platforms

Geethika Priyanka Chokkakula  • Peerlist

<h3>About the Portfolio</h3><p>This portfolio showcases the product management thinking and process of Geethika Priyanka, an experienced professional with seven years in enterprise integration. It highlights a strategic approach to product development, emphasizing making the right trade-offs rather than simply shipping features. The portfolio is structured around independent case studies that explore customer problems, validate ideas, evaluate trade-offs, and document the decision-making process for building products from inception to launch (0 to 1).</p><h3>Key Areas of Expertise</h3><ul><li>Backlog Ownership</li><li>User Research</li><li>PRD Writing</li><li>Stakeholder Management</li><li>RCA</li><li>B2B Integration</li><li>GTM Strategy</li></ul><h3>Product Management Process</h3><p>Each case study follows a structured methodology:</p><ol><li><strong>Define the problem:</strong> Identifying who faces it, its frequency, and its severity.</li><li><strong>Map the user journey:</strong> Utilizing Customer Journey Maps (CJM) and Jobs To Be Done (JTBD) to pinpoint friction points.</li><li><strong>Research the market:</strong> Analyzing Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), competitors, and applying frameworks like Porter's Five Forces.</li><li><strong>Scope the solution:</strong> Employing prioritization frameworks such as MoSCoW (Must have, Should have, Could have, Won't have) and RICE (Reach, Impact, Confidence, Effort).</li><li><strong>Define success metrics:</strong> Establishing a North Star metric and mapping it to the AARRR (Acquisition, Activation, Retention, Revenue, Referral) funnel.</li></ol><h3>Featured Case Studies</h3><p>The portfolio includes detailed case studies on six distinct products, each utilizing different frameworks:</p><ul><li><strong>0 to 1 · Full Product Case Study: Laundry Services Aggregator</strong><br>An end-to-end product case study built from scratch, focusing on user interviews that revealed the core pain point was anxiety and lack of visibility after handing clothes over, leading to a product pivot.</li><li><strong>Strategy Analysis · ONDC</strong><br>An analysis of the government-backed Open Network for Digital Commerce (ONDC) protocol, examining its unit economics, adoption barriers, and strategic focus for winning Tier 2 Indian markets.</li><li><strong>Root Cause Analysis · Nykaa</strong><br>A diagnosis of why Nykaa's customer satisfaction score has dropped, tracing the root cause from marketplace seller quality to last-mile delivery failures using a 5-Step RCA.</li><li><strong>Product Improvement · Naukri</strong><br>A proposal for improving the job search experience for active seekers by redesigning the core discovery flow using JTBD to better align the platform with user needs.</li><li><strong>Strategy Analysis · Paytm</strong><br>An unpacking of why Paytm pivoted away from its Payments Bank, analyzing the RBI action, structural compliance failures, and the strategic implications for Paytm's business model.</li><li><strong>0 to 1 · B2B / Enterprise: Partner Onboarding Platform</strong><br>A design for a B2B partner onboarding platform for Indian MSMEs, leveraging seven years of enterprise integration experience to create a self-serve alternative to lengthy manual processes.</li></ul><h3>My Toolkit</h3><p>The portfolio highlights the application of various frameworks across real product problems:</p><ul><li><strong>Customer Journey Mapping (CJM):</strong> Used to identify user friction points.</li><li><strong>Jobs To Be Done (JTBD):</strong> Reframes features as user outcomes.</li><li><strong>Opportunity Solution Tree (OST):</strong> Maps outcomes to opportunities and solutions.</li><li><strong>MoSCoW + RICE:</strong> For scoping and data-driven prioritization.</li><li><strong>AARRR Funnel:</strong> Tracks key metrics across the user lifecycle.</li><li><strong>5-Step Root Cause Analysis (RCA):</strong> A systematic approach to problem diagnosis.</li></ul>