Fiz - I do growth.

Hafiz Dhanani  • Peerlist

How I solved unit economics to scale a portfolio of local media brands from 50k to 170k+ subscribers.

Case Study: Engineering a 240% Growth Engine 

A deep dive into how I resolved a critical platform incompatibility between Webflow and Pico. I diagnosed a CSS case-sensitivity conflict and implemented a custom JS workaround to unblock the launch of a key revenue stream.

Case Study: Fixing Unresponsive Payment Butto

How Aggregate Data Hides Your Most Profitable Insights “By redistributing intake fields from a single long page into a sequential process, we expected to reduce cognitive load and increase the conversion rate. The aggregate results confirmed a winner. But the segmented data revealed a paradox that would have silently eroded our unit economics.” https://www.hafizdhanani.com/your-ab-test-winner-is-lying-to-you

Case Study: Your A/B Test 'Winner' Is Lying t

The Problem: Most Facebook ad campaigns fail because they are mathematically underfunded relative to the algorithm's needs. The Constraint: Meta requires ~50 optimization events per week per Ad Set to exit the "Learning Phase." The Solution: I built this calculator to determine the exact daily budget floor required to achieve statistical significance. 🔴 Minimum (Risk): 7x CPA (Hits ~50 events/week) 🟢 Ideal (Safe): 14x CPA (Buffer for volatility)

Facebook Minimum Daily Budget Calculator

Built with: Next.js, Vercel AI SDK, Firecrawl, v0, and Cursor. An AI tool that crawls a site's frontend to map its observable growth mechanics and programmatically generate a complete strategic and technical blueprint. Point it at a domain, and Growth Blueprint produces production-ready growth infrastructure artifacts in under 60 seconds, including: Strategic Architecture: Growth flywheel mapping, churn risk predictions, and psychological teardowns of marketing copy. AI Personalization: Persona-level targeting matrices with specific channel and creative recommendations. Data Telemetry: Complete Segment + GTM tracking plans mapped rigorously across acquisition, activation, and monetization value events. CRO Infrastructure: Experimentation specs with code for both server-side (Next.js Edge Middleware) and client-side (VWO) variants.