Google Ads Search Certification

Google Ads Fundamentals

Google Digital Sales Certification

I interviewed both Canadian and American undergraduate applicants to Princeton University.

Alumni Interviewer

High School Diploma

Bachelor’s Degree

- As the first Growth / Marketing hire I owned the startup's main acquisition channel (SEO).

- Using innovative programmatic marketplace search engine optimization (SEO) strategies (and many other approaches) I helped the company vastly exceed User Acquisition / Growth goals, well beyond the expected velocity for a venture backed startup.

- Led to a successful $7M USD Seed Round.

https://www.withpower.com/

Founding Marketer | Programmatic SEO  | Healthcare Marketplace

Sabbatical

- The paid acquisition channels I rapidly validated + launched from scratch and scaled efficiently were responsible for 95%+ of our patient visits.

Growth Marketing Manager

Architected the company's growth function, taking full ownership of audience acquisition and web product strategy across a portfolio of 10+ media brands.

Performance Marketing:

- Drove 240% subscriber growth (from 50k to 170k) in under a year after engineering a complete turnaround of the Performance Marketing function.

I personally took over the Meta Ads channel from an underperforming and largely inactive agency, unlocking the ability to scale our paid media budget to over $60K per month.

- Cut cost-per-subscriber in half (-50%) by implementing a new article teaser content funnel strategy using Facebook's Lead Forms and Conversion Tracking API (server side tracking).

- Validated funnel lead quality by personally building dozens of custom Zaps that pass subscriber data along with *attribution* into ActiveCampaign (Marketing Automation).

Web Product:

- Built the company's product and development capabilities from the ground up, hiring our foundational remote development team and

VP of Growth Marketing

Helping rapidly grow Tonic - a music practice app (iOS/Android) that fosters connection and community, through organic (non-paid) channels.

Mobile Growth Marketing

🚀 As Employee #1, I built the entire growth function from a blank slate, scaling patient acquisition from 0 to 175+ daily visits (annualized GMV from $0 to $2.3M in 8 months) and establishing the company's initial product-market fit.

📈 Pre-Launch Strategy & Modeling: I used Google Keyword Planner to forecast acquisition costs and worked with the founder to model the channel's viability against our LTV assumptions for a patient.

This pre-launch analysis provided the data-driven conviction that Google SEM was a viable primary acquisition channel worth testing.

🧱 Full-Stack Infrastructure Build: With no engineering or product teams yet hired, I personally built the initial marketing infrastructure. This included designing and building the company website, all SEM landing pages, and the complete analytics and conversion tracking stack using Google Tag Manager / Google Analytics / Google Ads Conversions.

🗺️ Scaled the Playbook & Built the Team: After validating the model in our 1st 

Head of Growth

Owned the email channel for a Sequoia and NFX backed Series A stage marketplace startup (acquired by Thumbtack).

- Generated $1.2MM of pipeline from email in first three months. Previous lifetime pipeline was ~$50K (+24X, +2300%).
- Wrote and designed 30+ email campaigns and launched 5+ A/B tests with statistically significant outcomes.
- Worked cross-functionally with Product, Growth, Operations / Sales, and Engineering Teams.

Email Marketing Specialist

Founded a direct-to-consumer cognitive enhancement (nootropic) e-commerce nutraceutical company, which developed and distributed two consumable products as an alternative to coffee and energy drinks using clinically studied ingredients proven to improve cognitive function. Sold to customers in the United States, Canada and Europe.

Founder & CEO

Led TigerTrek, which brings 20 of Princeton's top engineers and entrepreneurs to Silicon Valley selected from 180+ applicants. Setup meetings with leading CEOs, Founders and investors including John Doerr, Ron Conway, Paul Graham, Jack Dorsey, Meg Whitman, Bill Campbell, Keith Rabois, Don Mattrick, Tim Ferriss, Sal Khan, DJ Patil, and more.

Director of Silicon Valley TigerTrek

Founded a direct response performance marketing company at age 16, which generated over $100,000 in additional revenue for clients. Created marketing campaigns to deliver tens of thousands of leads and paying customers to companies including Netflix and Groupon. Ran campaigns on Facebook, Bing, and Google, and bought media directly on other sites.

- Designed nontraditional “outside of the box” marketing methods such as Meetup.com sponsorships to generate ~$10,000 profit in two months at age 15.

- Used statistical tracking, ROI analysis and A/B testing to improve conversion rates. Optimized creatives, sales copy, emails and landing pages.

- Hired, trained, and managed full time staff (technical and design teams)

Founder & Director of Performance Marketing

Ran a 3 day conference that generated $135K+ in revenue, had 800+ attendees (50% YoY increase) including delegates from Washington, California and New York, and featured Justin Trudeau (Canadian PM) as the keynote speaker.

​Executive Director

Founding Marketer

Fiz - I do growth.

Know about Hafiz Dhanani's work experience, education, bootcamps, certifications, and much more. Hafiz Dhanani