dMBA

Design Sprint Facilitator

Cerified Scrum Product Owner Training

Bachelor of Science

Triple Certificate in Multimedia, Web Engineering and Media Convergence

Loving, Learning, Leading, design for Glance, Roposo & Koral app!

Director User Experience Design

Director - User Experience

Head Of User Experience

Principal UX Designer

Lead the experience & design innovation for native & commerce discovery platform.

Lead UX Designer, Native & Commerce

Lead the product design, innovation and strategy for ScaleUpp, an online learning platform crafted with simplicity and ease of use to deliver eHelium's employ-ability training program in an engaging and fun way. Research users of online learning platform, evolve product strategy, drive product road map, conceptualize, lead design and engineering efforts to build an user centric, responsive and responsible online platform that delivers employ-ability training through an immersive learning experience.

User Experience Architect

Key player in the user experience design of eBay’s Instant Sale project for Germany and North America. Played at all levels from working with the business, user research team, product design, development and testing. Some of the important tasks performed includes persona creation, task flows, user journey, story boarding, information architecture, visual design, iconography, prototyping, and user testing. Played a pivotal role in evangelising the team on the web standard, accessible coding practices and the importance of user centered design process. Conducted brown bag sessions on design, responsive design and visual design and aesthetics.

Was a go to guy for all design needs of eBay India Development Center’s organizational events such as Hackathon, Skunkworks, Awards and Recoginition events etc. Had the honour to design award certificates, event standees, posters and branding design on eBay Buses.

Design Engineer 3, Half.com and C2C Selling

Played a key role in the user experience design and as well as extending the same through interactive prototypes to augument development of all user experience enhancement projects for Half.com. Some of the key projects includes Android app (Launched on 28th Feb, 2012) for buyer flow in half.com, homepage redesign, product description page redesign, instant sale, cart and checkout flow redesign. Took the lead in establishing a modern, minimalistic and sleek visual design paradigm and also extended the designs into pixel perfect, W3C valid, SEO optimized, semantic HTML/CSS code to facilitate seamless porting of design into product experience and also to reduce UI issues to a great extent.

Senior Consultant Application Development (Senior User Experience Designer - eBay)

Responsible for the visual, interaction and user interface design of Yodlee's
flagship product, "Yodlee MoneyCenter", a most comprehensive money
management tool. Daily routine includes, requirement gathering and conversion
into paper prototypes, low fidelity Visio diagrams, validation through usability
tests, iterate and creation of high fidelity designs. Creation of style guides and
UI specs for every design produced and evangelize its use across various teams so as to facilitate pixel perfect implementation. Creation of static prototypes
using W3C valid XHTML/CSS which are cross browser compatible. Play the role
of creative QE during various process of implementation of the design and render
support to the development teams in resolving UI issues. Creation of posters and
email campaigns as part of post deployment marketing activity.

Senior UI Designer

Worked on Mondial eCommerce Project, involved in the design and development
of prototypes of online travel insurance booking product for major airlines across
the globe, based on their design guidelines. Responsible for streamlining the UI
process from design through shipping of the final product. Followed and
established the standard based coding approach in the static HTML/CSS
prototyping phase, so as to eliminate the browser compatibility issues and
enhance multi- language support with minimal efforts. Through standards based
approach UI issues and rework effort reduced drastically during the integration
of static prototypes in the dynamic environment. Involved in team lead and
project management activities like monthly project metric report preparation,
monitor, analyse and maintain accuracy in data quality on project effort and
defect logging.

Systems Analyst

Responsible for UI design and HTML prototype development activities required
for an online project management and virtual office management product called
"WorkACE", a lead product from QXSystems. Create product work flow diagrams,
wireframes, click through prototypes and UI specifications. Involved in website
design and development for the company and the product "WorkACE". Worked on
collateral design and email campaigns required for the worldwide marketing of
the product.

Senior Web Designer

Responsible for concept creation and development, management and execution
of overall visual language for all web and print related projects. Direct
interaction with clients to establish project parameters, website content, site
maps and produce design mock ups. Worked on various communication design
projects from banners, posters to annual reports and collaterals. Designed and
developed aesthetically pleasing interactive and non interactive corporate
presentations.

Design Team Leader

Head of Product Design

Design at Khatabook, previously at Glance & InMobi.

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