I'm a B.Com student enthusiastic to pursue a career in digital marketing. I am learning and experimenting with social me

Krish Kumar  • Peerlist

🚀 Excited to share my latest academic project — a comprehensive Business Analytics Assessment that blends real-world data with powerful tools to uncover meaningful business insights! 📌 Project Objective: To analyse sales performance, predict business outcomes, and visualise trends using Excel and R — turning raw numbers into decisions that matter. ₹70.5L Total sales analysed 92% Regression model accuracy 3 Countries & 4 quarters 🔍 Key Findings: India led all markets with ₹37.5L in total sales, outpacing Australia and Japan combined Hot Beverages & Vegetables were the top-performing categories, driving over 50% of total revenue A multiple regression model built in R predicted sales with 92% accuracy using test scores and experience as inputs Pareto analysis identified Products D, E & F as responsible for 40% of all rejections — a clear focus area for quality improvement Sales showed a consistent upward trend from 2015 to 2024, validating strong long-term business growth 🛠️ Tools Used: Microsoft Excel (Pivot Tables, Regression, Histogram) · R Programming (Correlation & Covariance matrices, Statistical Summaries) 💬 I'd love to hear your thoughts! If you're working in data, analytics, or business — let's connect and exchange ideas. Drop a comment or reach out! #BusinessAnalytics #DataAnalysis #RProgramming #Excel #BCom #StudentProject #DataDriven

Business Analytics – Sales Performance & Pred

Kadhai.Studio – Social Media Marketing & Content Strategy I helped grow Kadhai.Studio’s social media presence—a brand that sells handmade crochet accessories. Every month, I mapped out content to boost brand awareness, spark engagement, and drive sales. I made sure every piece of content worked toward those goals. Here’s what I did: • Put together Instagram content strategies that lined up with what the business needed. • Kept an eye on competitors and trends so I could pitch new ideas that actually perform. • Scheduled out everything—Reels, Carousels, Stories, and special promos—so there was always something fresh for the audience. • Built content pillars focused on what mattered: reaching the right people, getting them involved, and growing the follower base. • Brought product showcases, customer testimonials, gifting ideas, and behind-the-scenes peeks into the mix to keep things interesting. • Looked at the numbers: tracked what was trending, which hashtags worked, and what pulled the most engagement, then fine-tuned the plan. • Helped shape how the brand presented itself and got involved in building a real community around it. Skills I used: Social Media Marketing, Content Strategy, Content Calendar Planning, Trend and Competitor Analysis, Instagram Marketing, Brand Building, Audience Research, Content Scheduling, Digital Marketing.