Delivering real world intelligence

Muhammed Shibili • Peerlist

<h3>Build real-world audiences by chatting or filtering</h3>Audience Studio is a web-based tool inside the Factori platform that lets you build audiences from real-world signals, without the long brief or the week of back and forth with a data team.<h3>Two ways to build</h3>Chat: describe who you want to reach in plain English, like "high-income commuters near our stores."Filters: stack criteria across Location, Demographics, Household &amp; Family, Residence &amp; Property, Financial, Work, Lifestyle and Reachability.<h3>Residents or Visitors</h3>Choose whether you're targeting people who live in an area or people who show up there, shape your segment, and go from idea to audience in minutes.<h3>Who it's for</h3>Retail and brand marketers, OOH and location-based campaign teams, and anyone deciding where to open, advertise or expand next.<h3>Powered by the Factori Real World Graph</h3>90B+ daily signals, 200M+ POIs and coverage across 150+ countries.Try it at [ console.factori.ai/app/audience-studio ] and tell us what audience you'd build first.

Factori Audience Studio

<h3>Explore the real world with Factori's Data Explorer</h3>Most data platforms hand you a file and wish you luck. Data Explorer works differently. It gives you a live way to query and explore Factori's Real World Graph, a proprietary model built from over 90 billion daily signals and 200 million plus points of interest across 150+ countries. Instead of requesting a dataset and waiting, you can search, filter, and preview real-world data instantly through our APIs, then plug it straight into whatever you are building.Under the hood, Data Explorer is powered by an AI driven model that maps mobility, places, people, audiences, and more into a single connected structure. That means the answers you get are not just raw data points, they are context aware insights about how the real world actually moves and behaves.What you can build with it:<ul><li>Demand forecasting</li><li>Retail site selection</li><li>Inventory management</li><li>Marketing planning</li><li>Workforce optimization</li><li>Dynamic pricing</li><li>Supply chain optimization</li><li>Enterprise AI development</li><li>Data enrichment</li><li>Audience targeting</li></ul>Built for the industries that run on real-world data: QSR, Retail, Travel &amp; Hospitality, Logistics &amp; Supply Chain, CPG, Real Estate, Finance &amp; Insurance, Telco &amp; Utilities, Public Sector, Healthcare, Market Research, and Adtech &amp; Martech.For developers: Full documentation, dataset schemas, and API references are available to get you from first query to production fast. You can also connect with our data and solution partners to extend what's possible on top of the platform. Read the Documentation <a target="_blank" rel="noopener noreferrer nofollow ugc" class="break-all link-break text-gray-500 hover:underline" href="https://docs.factori.ai/">Here.</a>Try it here: <a target="_blank" rel="noopener noreferrer nofollow ugc" class="break-all link-break text-gray-500 hover:underline" href="https://factori.ai/data-explorer/">Factori - Data Explorer</a>

Data Explorer

<h3>Give your agents real-world eyes</h3>Factori MCP is a revolutionary custom connector that bridges the gap between your AI agents and the physical world. While AI has mastered understanding the internet, it has been limited by the lack of access to real-time, dynamic information about the physical environment. Factori MCP provides this crucial link, enabling AI agents to query and understand real-world signals like never before.<ul><li>Query the Real World: Ask your AI agent about foot traffic, demographic data, and competitive density anywhere in the world. Get structured, data-backed answers in seconds.</li><li>Proprietary Real-World Graph: Built on a proprietary data model, Factori MCP maps the real world by structuring signals across 150+ countries into a unified, queryable layer.</li><li>Beyond Online Knowledge: Move beyond static, internet-based knowledge. Factori MCP allows AI systems to access live, grounded context, enabling reasoning based on what is actually happening.</li><li>Five Core Data Categories: Access intelligence on People &amp; Communities, Places &amp; Competition, Movement &amp; Foot Traffic, Markets &amp; Trends, and Site &amp; Location Decisions.</li><li>No Technical Expertise Required: Get started in 60 seconds. Simply add the custom connector, generate your API key, and start querying in plain English. No GIS software or SQL knowledge is needed.</li></ul>Factori MCP empowers AI agents to provide insights previously only accessible through days of manual data integration and analysis. It transforms site selection, lead prospecting, competitive mapping, and more, by providing a single, unified source of real-world intelligence.