edX Verified Certificate for Introduction to Web Accessibility

CSS Development Course

Bachelor of Arts (Honours) in Graphic Design and Interactive Media

Gamification: Motivation Psychology and the Art of Engagement

MCAST-BTEC Extended Diploma in Design Crafts

Professional Diploma in UX Design

The complete Conversion Rate Optimization course

Product Management: Building Great Products

MCAST-BTEC Higher National Diploma in Art and Design (Graphic Design)

Marketing Designer who amplified brand visibility through cross-media assets and immersive event experiences. I produced everything from in-house collateral—office décor, internal memos, game banners, paid-media ads—to large-format booth graphics, motion loops, and giveaways for flagship shows like ICE Totally Gaming and the EGR Awards. I coordinated every creative touchpoint and logistic detail for internal town halls and launch events, keeping schedules tight and visuals on brand, while animated gameplay demos I built gave sales teams a dynamic way to preview new slots and table games. Close work with printers and installers ensured colour fidelity and on-time delivery across large-format pieces.

Graphic Designer

As the design systems lead, I’ve been steering an 8-person design team and syncing efforts across 13 development squads to unify and scale product experiences across four brands.

Led the creation of three token-based design systems, each built for brand flexibility and scalable theming.

Consolidated a fragmented 300+ component library down to 90, improving performance, consistency, and maintainability.

Introduced a token theming model that enables rapid re-skinning of product UIs in under four hours—without visual drift.

Built strong cross-functional rituals with PMs and tech leads to keep delivery smooth and aligned.

Mentored junior designers with a clear growth path—two promoted to mid-level within a year through structured coaching.

I focus on design operations, scalable systems, and team culture—creating the foundation that allows designers and developers to ship with speed and clarity.

Senior UX/UI Designer - Design Systems (Acting Lead)

Product Designer at Gaming Innovation Group, now Gentoo, dedicated to lifting the GiG Media portfolio’s usability and visual coherence through robust UI systems and user-centred iteration. I created scalable design guidelines that kept every product consistent, ran UX audits and research to pinpoint pain points, and worked shoulder-to-shoulder with developers and product managers to align every release with both customer needs and business goals. By turning research insights into iterative refinements, I helped GiG Media deliver experiences that balanced innovation, aesthetics, and real-world effectiveness.

Product Designer

UX/UI Designer for a multi-brand casino, lottery and sportsbook portfolio, where I shipped more than ten new sites across three regulated markets, delivered full-scale redesigns that boosted first-deposit conversion and cut checkout drop-off, and built an 80-pattern component library that shortened mock-to-code hand-offs by roughly a third and seeded later design-system work. Continuous user-research cycles (interviews, remote tests, funnel analysis) surfaced roadmap priorities and saved engineering effort, while tight coordination with PMs and tech leads across five scrum teams kept sprints unblocked. I also established critique rituals that raised the UI QA pass rate from 72 to 94 percent and mentored junior designers in the craft.

UX/UI Designer

Owned acquisition and conversion journeys end-to-end.
• Reduced drop-off by ~25–30% and increased conversion by ~10–20%
• Ran 5+ concurrent experiments on a two-week cadence
• Aligned PM and Engineering on success metrics and release standards
• Elevated accessibility across high-impact product flows

Senior Product Designer

Web Graphic Designer producing marketing banners, promo landing pages and email visuals for casino and sportsbook brands. Worked alongside senior designers to adapt layouts for mobile and tablet breakpoints while refining responsive-design skills, and optimised images and SVGs to improve load-time performance without sacrificing visual quality.

Website Graphic Designer

Graphic Designer creating press-ready menus, posters, booklets, and business cards for local F&B and retail clients while developing templated social-media assets that boosted brand consistency and engagement. I managed colour proofs, finishes, and trims directly with print vendors to minimise reprint costs and turnaround time, and took part in brand-strategy sessions to ensure every deliverable aligned with each client’s marketing goals.

Senior Product Designer at Gaming Innovation Group, now Gentoo, shaping UX and UI across a multi-product suite. I steered projects from concept to launch, built the design guidelines that hold the ecosystem together, and mentored junior designers while keeping road-maps and releases on track. By pairing continuous user research with close collaboration between design, engineering, and product, I turned insights into improvements that deepened engagement and embedded a culture of lean, user-centred iteration.

Lead Web Graphic Designer at DigiPops.TV, owning every marketing and product visual, from landing pages and in  graphics to promo banners and motion teasers. I headed a three-designer social-media pod, mapping weekly content that held brand consistency across five channels, and built a reusable template and asset library that cut campaign turnarounds from two days to same-day launches. Partnering with the product owner, I refreshed the streaming-dashboard UI with hi-fi prototypes and redlines that sped front-end delivery, while keeping all visuals tightly aligned with the company’s communications goals.

Lead Website Graphic Designer

<p>Leading design systems and UX strategy across multiple regulated brands.
• Built &amp; scaled a token-based design system enabling same-day rebrands &amp; reducing delivery timelines.
• Embedded WCAG 2.2 standards at the component level to reduce QA churn and implementation drift.
• Led and mentored 4 designers while aligning Product, Engineering, and QA priorities.
• Introduced AI-assisted workflows to accelerate documentation and reduce UI drift.</p>

Figma

Product Design

UX Research

Design Systems

Design Thinking

User Interface Design

Lead UX/UI Designer | Design Systems

Design systems lead and founder of Parlance, helping teams keep Figma, code and production aligned.

productHunt

github

medium

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