UI/UX & Graphic Designer | 3+ years experience in branding, mobile apps & web design. Focused on functional aesthetics.

dribbble

productHunt

medium

Ehtasham Shani • Peerlist

Project Title: Caltex Havoline – Concept Social Media Ad Campaign &amp; Visual Design Project Overview:A self-initiated concept social media ad campaign created for Caltex Havoline. The primary goal of this conceptual project was to explore high-impact visual storytelling, advanced engine protection concepts, and premium automotive photo manipulation.Key Highlights &amp; Deliverables Visual Direction &amp; Compositing: Dynamic photo manipulation, realistic lighting effects, and seamless blending of product graphics with automotive environments. Social Media Creatives: Optimized square post layouts (1080x1080) designed for Instagram and Facebook feeds. Mockup Presentation: Real-world mobile UI presentation (Instagram Feed Mockup) to demonstrate visual execution on live feeds. Copywriting &amp; Layout: Benefit-driven headlines such as "Engine Protection Beyond Limits", "Conquer Any Terrain", and "Engineered for the Long Haul" paired with strong call-to-actions.

Caltex Creative Ads

A visually compelling social media campaign designed for Mallenxa footwear, highlighting elegance, craftsmanship, and versatile style. This project features high-end product retouching, promotional layout design, and detailed visual presentation for heels, flats, and embellished sandals

Mallenxa Creative Ads

<h3>Project Overview</h3>
This project showcases a refined minimalist logo, a sophisticated luxury color palette, and bespoke typography rules. It demonstrates real-world brand applications including elegant jewelry packaging, velvet pouches, product tags, storefront signage, and cohesive social media mockups.
<h3>Key Features</h3>
<ul>
<li>Refined minimalist logo design</li>
<li>Sophisticated luxury color palette</li>
<li>Bespoke typography rules</li>
<li>Real-world brand applications:</li>
<ul>
<li>Jewelry packaging</li>
<li>Velvet pouches</li>
<li>Product tags</li>
<li>Storefront signage</li>
<li>Social media mockups</li>
</ul>
</ul>
Every element has been meticulously crafted to deliver a seamless, high-end experience that resonates with classic elegance and modern refinement.
<h3>Technical Details</h3>
The project utilizes industry-standard design tools such as Adobe Photoshop, Adobe Illustrator, and Figma to achieve its polished aesthetic and detailed brand applications.

Jewelery | Logo & Brand Guidelines

Designed by Ehtasham Shani a <a target="_blank" rel="noopener noreferrer nofollow ugc" class="break-all link-break text-gray-500 hover:underline" href="https://ehtashamshani.com/">Creative Digital Agency</a> crafting high-impact digital experiences and visual identities for commercial, SaaS, and international clients worldwide.Chocruit is a premium chocolate fruit &amp; nut bar brand brought to life with vibrant label aesthetics, clean product packaging, and strong shelf presence.Product &amp; Flavors Crafted for all age groups, featuring 4 dual-flavored variants: • Strawberry + Almonds + Chocolate • Banana + Walnuts + Cashews • Mango + Pistachios + Coconut Flakes • Blueberry + Cranberries + WalnutBrand Value • 100% natural ingredients &amp; zero artificial preservatives • Nutrient &amp; antioxidant-rich energy bars • Tagline: "Taste that stays, nutrition that lasts."Scope of Work: Packaging Design | Label Design | Visual Identity | Product DesignAbout Ehtasham Shani We are a full-service <a target="_blank" rel="noopener noreferrer nofollow ugc" class="break-all link-break text-gray-500 hover:underline" href="https://ehtashamshani.com/">creative digital agency</a> specializing in: Brand Identity • UI/UX Design • Websites • SaaS Products • Packaging • Marketing • Vector &amp; IllustrationCheck out our agency website attached in the work link section above!Open for commercial projects, international collaborations, and creative design inquiries.

Label Design | Branding I Packaging Design

<h3>Expert UI/UX &amp; Graphic Design Services</h3>Transforming bold visions into seamless digital experiences. Specializing in crafting the future of design for global clients.<ul><li>Logo Design: Creating unique and memorable logos for modern brands.</li><li>Brand Identity: Developing complete branding systems including colors, typography, and guidelines.</li><li>Website UI/UX: Designing modern, responsive, and user friendly website interfaces.</li><li>E-commerce Banners: Producing high converting product banners and promotional creatives for online stores.</li><li>Mobile App UI: Crafting clean and intuitive mobile app experiences.</li><li>Dashboard UI: Designing professional dashboards and SaaS admin panel interfaces.</li><li>Social Media Creatives: Developing engaging posts, stories, and visuals for social media platforms.</li><li>Ad Creatives: Designing eye-catching advertisements for Meta, Google, and online campaigns.</li><li>Thumbnails: Creating high click thumbnails to enhance engagement.</li><li>Packaging Art: Developing premium packaging concepts for products and brands.</li><li>Print Design: Designing flyers, brochures, posters, and marketing materials.</li><li>3D Mockups: Presenting modern 3D product visuals and showcases.</li></ul>Our 6-D Process:<ol><li>Discover: Exploring insights, market research, and client requirements.</li><li>Define: Establishing clear goals, project scope, and brand strategy.</li><li>Design: Creating high end visuals and intuitive interfaces.</li><li>Develop: Transforming designs into functional digital assets.</li><li>Deploy: Launching optimized solutions into the digital world.</li><li>Deliver: Ensuring long term project success with final assets.</li></ol>With over 3 years of experience, Ehtasham Shani has successfully completed 50+ global projects, transforming complex ideas into minimalist, high impact visual identities. Services are tailored to meet specific client needs, ensuring a collaborative and efficient workflow communicated via email, tracking platforms, WhatsApp, or Google Meet.

Ehtasham Shani – Graphic & UI/UX Designer

<h3>Social Media Ads | Creative Ads</h3>This project showcases a comprehensive digital campaign designed to elevate the brand's presence across social media platforms for Thara’s, a luxury men’s ethnic wear brand in Pakistan. The campaign aims to blend traditional elegance with modern digital aesthetics, creating <a target="_blank" rel="noopener noreferrer" class="break-all link-break text-gray-500 hover:underline" href="https://www.behance.net/gallery/246587243/Social-Media-Ads-Creative-Ads">Social Media Ads</a> and Creative Visuals that appeal to a modern man who values heritage and luxury.<ul><li>Objective: To enhance Thara's brand presence on social media through a cohesive digital campaign.</li><li>Target Audience: Modern men who appreciate heritage, craftsmanship, and luxury in ethnic wear.</li><li>Key Deliverables: Social Media Ads and Creative Visuals.</li><li>Brand Essence: "Grace in Tradition" combined with modern digital appeal.</li></ul>The campaign focuses on creating visually appealing content that communicates the brand's commitment to royal craftsmanship and timeless elegance, ensuring resonance with the target demographic.

Social Media Ad Campaigns

<h3>ApexCore Logo | Logo Design | Brand Identity | Branding</h3>This project showcases the branding and logo design work for ApexCore, a full-service digital agency. The agency focuses on delivering innovative and results-driven solutions in branding, website development, app design, and marketing strategies.

<h3>Key Services Offered:</h3><ul><li>Branding &amp; Identity: Crafting compelling brand identities, including logo design, visual identity, brand strategy, positioning, and corporate identity guidelines.</li><li>Website Development: Creating responsive, user-friendly, and SEO-optimized websites tailored to business needs.</li><li>App Development &amp; UI/UX Design: Developing sleek mobile applications for iOS and Android, with a focus on UI/UX design, wireframing, and prototyping.</li><li>Digital Marketing Solutions: Offering strategic services such as SEO, content marketing, social media management, advertising, and PPC campaigns.</li></ul>

<h3>Brand Elements:</h3><ul><li>Color Palette: Features Red (#E30613) for passion and innovation, Black (#2E1E1E) for strength and reliability, and White (#FFFFFF) for clarity and sophistication.</li><li>Typography: Exclusively uses the Garet font, a modern geometric sans-serif typeface, to convey innovation, professionalism, and clarity.</li></ul>The overall design aims for a minimalistic yet impactful visual identity, reflecting professionalism and trust.

ApexCore | Logo Design & Brand Identity

<h3>Project Overview</h3>
This project showcases a concept for premium minimalist visuals for AirPods Max, focusing on high-impact Instagram feed design. The theme blends luxury with sound technology, aiming for a sophisticated and clean aesthetic.

<h3>Key Features</h3>
<ul>
 <li>Concept: Premium minimalist visuals for AirPods Max.</li>
 <li>Goal: High-impact Instagram feed design.</li>
 <li>Theme: Luxury &amp; Sound technology.</li>
 <li>Assets: Includes Social Media Posts and Mobile Mockups.</li>
</ul>

<h3>Design Highlights</h3>
<ul>
 <li>Clean &amp; Minimal Aesthetic: The design emphasizes simplicity and elegance, reflecting a premium feel.</li>
 <li>Social Media Optimization: Features Instagram feed mockups designed for maximum visual impact.</li>
 <li>Visual Identity: A consistent branding approach is maintained with a sophisticated color palette.</li>
</ul>

<h3>About the Creator</h3>
Ehtasham Shani, based in Karachi, Pakistan, is the creator of this project. They are open to connecting for creative collaborations and can be reached via email at shanikhan5900@gmail.com. They are available for full-time and freelance opportunities.

<h3>Technical Details</h3>
The project utilizes various design and marketing tools, including:
<ul>
 <li>Adobe Photoshop</li>
 <li>Adobe Illustrator</li>
 <li>Adobe After Effects</li>
 <li>Adobe Premiere Pro</li>
 <li>Figma</li>
 <li>Canva</li>
 <li>Social Media Marketing strategies</li>
 <li>Graphic Design principles</li>
 <li>Branding techniques</li>
 <li>Visual Identity development</li>
</ul>

AirPods Creative Ad Design

<h3>Discover a curated collection of brand marks, logotypes, and logofolios from Ehtasham Shani. This project showcases innovative logo designs and creative concepts for 2025, highlighting expertise in branding and graphic design. Explore the latest in logo creation and connect with the artist for potential collaborations.</h3><ul><li>Expertise: Branding, Graphic Design, Logo Design</li><li>Tools Used: Adobe Illustrator, Adobe Photoshop</li><li>Portfolio Highlights: Latest brand marks, logotypes, and creative concepts.</li><li>Contact: Ehtasham Shani (shanikhan5900@gmail.com)</li><li>Social Links: Facebook, LinkedIn, Whatsapp</li></ul>Feel free to reach out for inquiries or collaboration opportunities.

Logofolio | Visual Identities & Brand Marks

<h3>Mallenxa Creative Ads | Social Media Posts | Posters</h3>
A series of creative social media ads designed for Mallenxa, a fashion &amp; lifestyle brand offering clothing, watches, perfumes, shoes, and more. Concept and design by Ehtasham Shani (Graphic &amp; Social Media Designer) to boost brand visibility and engagement.
<ul>
<li>Key Features:</li>
<li>Creative social media ad campaigns</li>
<li>Posters and social media posts</li>
<li>Designed for a fashion &amp; lifestyle brand</li>
<li>Aims to boost brand visibility and engagement</li>
</ul>
About the Designer:
Ehtasham Shani is a Graphic &amp; Social Media Designer based in Karachi, Pakistan. You can connect with Ehtasham via email at shanikhan5900@gmail.com, or on Facebook, LinkedIn, and Whatsapp.

Mallenxa | Fashion & Lifestyle Creative Ads

<h3>Social Media Post | Real Estate | Creative Ads</h3>A bold and modern social media ad campaign designed for Estaty, where aesthetics meet strategy. These creatives blend stunning visuals, clean layouts, and powerful messaging to attract dream home buyers and real estate investors alike.From inspiring skylines to luxury lifestyle moments, every design is carefully crafted to enhance brand presence and drive engagement across digital platforms.<h3>Highlights:</h3><ul><li>Eye-catching graphics</li><li>Minimal &amp; elegant design</li><li>Emotion-led taglines</li><li>High-conversion CTA focus</li></ul>

Real Estate Social Media | Creative Ad

<h3>About This Project</h3>
This is a self-initiated concept project created to showcase skills in product advertising and poster design. The focus was on creating visually engaging promotional ads for a cooking oil brand, using strong composition, color balance, and typography to communicate a premium and appealing brand identity.
All designs are created as a creative exercise and are not officially associated with the Soya Supreme brand. The goal of this project was to explore how effective visual storytelling and advertising design can enhance product presentation in social media and marketing campaigns.
<ul>
<li>Key Features:</li>
<li>Visually appealing product advertisement</li>
<li>Strong composition, color balance, and typography</li>
<li>Premium brand feel</li>
<li>Social media and marketing campaign focus</li>
</ul>

Soya Supreme Oil Posts | Creative Ads

<h3>Smart Parents Guide | Ebook Cover Design</h3>
This project showcases a modern book cover design for "The Smart Parents Guide," a parenting resource aimed at modern families. The design emphasizes a warm, professional, and trustworthy aesthetic, targeting parents navigating contemporary challenges such as screen addiction and emotional well-being.
Design Approach:
<ul>
<li>Typography: Utilizes a blend of bold sans-serif fonts for "THE SMART PARENTS" to convey strength, complemented by a sophisticated script for "Guide" to add a personal touch.</li>
<li>Color Palette: Features a vibrant yet warm orange as the primary brand color, symbolizing encouragement and a sunset theme.</li>
<li>Imagery: Incorporates a family silhouette at sunset to evoke an emotional connection and represent the enduring parent-child bond.</li>
</ul>
Key Deliverables:
<ul>
<li>Front Cover Design: Features eye-catching hierarchy with the subtitle "Simple life lessons to raise responsible &amp; confident kids."</li>
<li>Back Cover Layout: Presents a structured design with a compelling blurb, author biography, and clean barcode placement.</li>
<li>Full Wrap Design: Ensures seamless integration of the spine and covers for a professional, print-ready finish.</li>
</ul>
Designed by Ehtasham Shani, a Graphic &amp; Product Designer based in Karachi, Pakistan.

Smart Parents Guide | Ebook Cover Design

<h3>Fast Food Branding | Logo Design</h3>This project showcases a comprehensive fast food branding and logo design. The creator, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="break-all link-break text-gray-500 hover:underline" href="http://ehtashamshani.com/">Ehtasham Shani</a>, based in Karachi, Pakistan, highlights their expertise in creating visual identities for fast food businesses.Key aspects of this project include:<ul><li>Brand Identity Development: Crafting a cohesive and memorable brand identity that resonates with the fast food industry.</li><li>Logo Design: Designing a distinctive logo that captures the essence of the fast food brand.</li><li>Advertising Materials: Creating advertising elements that effectively promote the brand.</li><li>Visual Identity: Ensuring a consistent and appealing visual language across all brand touchpoints.</li></ul>The creator is open to connecting for collaborations and can be reached via email, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="break-all link-break text-gray-500 hover:underline" href="https://www.facebook.com/profile.php?id=61555796246489">Facebook</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="break-all link-break text-gray-500 hover:underline" href="https://www.linkedin.com/in/ehtasham-shani-4b0672190/">LinkedIn</a>, or <a target="_blank" rel="noopener noreferrer nofollow ugc" class="break-all link-break text-gray-500 hover:underline" href="mailto:shanikhan5900@gmail.com">Whatsapp</a>. Portfolio Website: <a target="_blank" rel="noopener noreferrer nofollow ugc" class="break-all link-break text-gray-500 hover:underline" href="http://ehtashamshani.com/">http://ehtashamshani.com/</a>

Fast Food Branding | Logo Design

<h3>Project Overview</h3>This project focuses on creating a high-end visual identity and print-ready packaging for Viceroy, a luxury room fragrance brand. The objective was to blend classical elegance with modern print technicalities to create a product that stands out on retail shelves and luxury interiors.<h3>Design Philosophy</h3>The design centers around a sophisticated Black and Gold palette to evoke a sense of premium quality and timelessness. The Cinzel typeface was utilized for the brand name to bring a classical Roman aesthetic, paired with minimalist layouts for clear communication.<h3>Technical Specifications &amp; Precision</h3>As a designer focused on the intersection of aesthetics and production, the label was engineered to meet industry standards:<ul><li>Trim Size: 2.5" x 5"</li><li>Bleed Area: 0.125" on all sides for seamless edge-to-edge printing.</li><li>Safe Zone Management: All critical elements (text, barcodes, and borders) are kept within a 0.15" safe margin.</li><li>Color Profile: Optimized in CMYK (U.S. Web Coated SWOP v2) for color accuracy.</li><li>Resolution: 300 DPI high-definition output.</li></ul><h3>Key Features</h3><ul><li>Custom Illustration: Detailed Lavender and Vanilla artwork for immediate scent recognition.</li><li>Typography Hierarchy: Clear distinction between brand identity, fragrance notes, and regulatory information.</li><li>Compliance Ready: Integration of safety cautions, directions, and functional barcodes.</li></ul>Tools Used:<ul><li>Adobe Photoshop (Composition &amp; Texturing)</li><li>Print-Ready PDF Standards</li></ul>