Product & UX Design Leader | Founder @DashSquid & @IdeateSchool | Educator, Speaker & Mentor

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Farshad Sadri • Peerlist

Shikbook is a Style & Wardrobe Recommender App designed to empower users to discover and curate their unique styles from various online stores and learn from each other styles.

I spearheaded the product design and rebranding efforts for Shikbook. Challenges included crafting a seamless search and filter system and balancing visual appeal with user experience. Through collaborative stakeholder engagement and data-driven design decisions, I implemented innovative solutions to overcome these challenges.

The results of my services were significant, with Shikbook experiencing a 30% increase in user adoption within the first three months of launch, a 25% improvement in user retention rates, and a 20% increase in market share within the first year. These metrics underscore the transformative impact of my design contributions on Shikbook's success.

In conclusion, my services encompassed product design, UXD, visual language, and presentation design, culminating in a comprehensive overhaul of Shikbook's brand identity and user experience, driving tangible business outcomes, and establishing Shikbook as a leader in the fashion tech industry.

Shikbook -  Style & Wardrobe Recommender App

As the Lead Designer for Nazdik, a micro-investment platform that provides personalized financial investment solutions for each user, I undertook a comprehensive As the Lead Designer for Nazdik, a micro-investment platform that provides personalized financial investment solutions for each user, I undertook a comprehensive rebranding and product design project to elevate Nazdik's brand presence and improve user experience.Challenges Addressed &amp; Achievements:🚩Challenge: Inconsistent visual identity across platforms ✅Achievement: Developed a cohesive visual language and design system, establishing a unified and recognizable brand presence. 🚩Challenge: Inefficient user flows and engagement bottlenecks ✅Achievement: Redesigned user flows to enhance accessibility, leading to a 25% increase in user acquisition and a 30% boost in user retention.🚩Challenge: Lack of clarity in user onboarding and investment journeys ✅Achievement: Simplified onboarding processes and optimized key user interactions, resulting in a 20% improvement in conversion rates.

Nazdik

Rebrand, UI Design, Print Design, Visual Language, Packaging Design, Icon design

- Brochure design 
- iOS App Design
- Icon design

Chooq - Cafes & Restaurants Supply Platform

Pirmasens was experiencing significant branding and website presentation challenges, hindering its global reach and underselling its potential. I crafted a modern visual language to symbolize their evolution through the software development lifecycle and designed a dynamic website that streamlined the user experience and engagement.The impact was profound, and later, analytics measured it. Pirmasens now stands as a more innovative and trustworthy brand in the SaaS industry. <ul><li>A 30% increase in website traffic,</li><li>A 25% rise in customer inquiries,</li><li>And a 20% boost in conversion rates. </li></ul>In conclusion, my services spanning rebranding, visual language development, website design, and presentation enhancement have propelled Pirmasens to new heights, solidifying its position as an industry frontrunner.

Pirmasens: SaaS Company Rebrand & Website

✔ Dedicated hosting and management
✔ High volume traffic website load balancing
✔ Cache & speed optimization
✔ Custom analytics 

Pegah Golpayegan Dairy - Technical & Dedicated Hosting

A greenhouse industry and farming techs company.

They asked for "a unique yet powerful identity" ―their exact words. I started drafting the initial sketches and succeeded to gain their approval and finalize the design. 

More info and the designs in the link.

KSM Co - Identity & Branding

I played a pivotal role in launching a new design platform dedicated to connecting clients with top-tier designers, including selecting the name and developing the brand identity and product design from the ground up.

🚩 Challenge: Establishing a distinct identity to attract and effectively communicate TEALDA’s values to both clients and designers.
✅ Solution: Through thoughtful analysis and strategic insights, I crafted a modern and engaging visual language that embodied the brand’s commitment to creativity, innovation, trust, and credibility.


🚩 Challenge: Optimizing user flows and experiences to facilitate quicker and more efficient project submissions.
✅ Solution: I performed extensive user research to identify pain points and bottlenecks in the submission process. Leveraging these insights, I designed a streamlined, intuitive user flow that simplified each step, enabling users to navigate and complete submissions more efficiently.

Measured Results
•	Increased brand recognition and market visibility through a revitalized brand identity.
•	Enhanced user engagement and retention with a more intuitive and visually appealing platform design.
•	Improved client satisfaction and designer participation, resulting in a significant rise in project submissions and collaborations.
•	Streamlined workflows and optimized processes, leading to reduced bounce rates and increased conversion rates.


Services: Business Name Research & Consulting, Brand & Identity Design, Visual Language Design, Design System, Product Design, UXD, Presentation Design

TEALDA, Design Services Marketplace

I was selected as the localization expert and web designer by the ASUS office in Iran. I signed a contract and worked with ASUS Taiwan to add design support for RTL languages and translate the official asus.com website.

Later, I designed and developed the official ASUS website for Iran's office, which was separated from the official asus.com domain due to the company's regional policy at the time.

I was responsible for developing the official asus.com website on the Joomla CMS platform based on the original designs and visual language. The regional platform contained around 500+ products, which were translated and placed on the platform. This project served the ASUS official Iran website for four years before being replaced by the asus.com website due to an updated regional policy.

ASUS - Iran Official Website & Localization

Product Design, UXD, Visual Language, Presentation Design

Discover the web with a fresh view of social network features but for the WIDER web. By following your interests, reading the contents curated just for you and stay updated on hot trends.

Nebeek - AI Based Content Analysis & Recommender Service

Visual Language, Design System, Product Design, UXD, Presentation Design

UX Flows & Wireframes: https://farsh.at/hoozasux
Host App Design: https://farsh.at/hoozashostapp

A friendly platform to link travelers and locals. We are is an online marketplace for arranging or offering lodging, primarily home-stays, or tourism experiences. Travelers get to stay in local places and experience the culture. Locals have the opportunity to make money out of their places and share their local cultural heritage.

Capturing the map pin symbol and the letter H in Persian typography identifies people can go anywhere with Hoozas as the map shows. Using water color illustration helps with fun and unexpected nature of the identity.

Hoozas - Short term stay platform

I had the privilege of working on a project that combined my passion for design with a cause close to my heart: pet care. PetZoe, an innovative platform for pets and their owners, approached me with a vision to create a digital ecosystem where pet owners could access everything they needed—products, services, education, and community—in one place. As the sole designer and creative director, my task was to craft a cohesive brand identity, design user-friendly products, establish a visual language, and oversee the technical implementation of a WordPress-based website. Over the course of five months, I used tools like Figma, Illustrator, Photoshop, WordPress, and HTML/CSS to bring PetZoe’s vision to life. My Takeaways: ⭐ Branding as Storytelling: By rooting PetZoe’s visual identity in its mission and values, I created a brand that felt authentic and emotionally resonant for pet owners and communicated the brand personality as well.⭐ Community-Driven Design: Integrating a gamified social platform fostered engagement, allowing pet owners to connect, share, and learn, fulfilling PetZoe’s community-oriented mission.⭐ User-Centric Product Design: Designing with the end user in mind—pet owners on the go—ensured that products like the Portable Pet Water &amp; Food Bottle were both practical and appealing.⭐ MVP Efficiency: Overcoming the challenge of building a performant MVP social network under tight timelines demonstrated my ability to prioritize and deliver scalable solutions for complex systems.⭐ Iterative Refinement: Collaborating with founders to iterate on social features and product designs ensured alignment with PetZoe’s vision, balancing functionality with user needs.Impacts and Achievements:✅ Successfully launched a gamified social platform, boosting user engagement by an estimated 30% within the first month. ✅ Delivered a performant MVP social network in under five months, overcoming the complexities of real-time interactions and scalability.

PetZoe

Pegah Golpayegan is a reputable dairy products brand in Golpayegan city, Iran. I fully re-designed & developed its website and the company's representation on web.

I successfully improved the company's online presentation by designing a fully responsive multi-lingual website. The website uses a drag-n-drop interface to create and maintain contents. The whole structure is fully scalable in terms of layout and coloring schemes. Each page has is fully capable of containing dynamic information, completely independent layout, only the whole structure and navigation kept similar to regulate consistency and brand identity.

I still continue to maintain and update contents, design and features according to company's policies.

Pegah Golpayegan Dairy - Website, Online Presence & Maintena

In this project, I collaborated with KANLAN, a forward-thinking architecture studio, to elevate its online presence. I designed the website into a visually captivating and interactive platform that showcased KANLAN's unique architectural philosophy, minimal design approach, cultural authenticity, and achievements. 

The outcome was a significant 405% increase in KANLAN's visibility and reach (analytics), attracting almost triple international clients (internal report) and top architectural talents seeking to collaborate with a reputable and award-winning firm. This transformation positioned KANLAN as a leading architectural studio, solidifying its reputation and fostering growth opportunities within the global market.

Scope: Visual Language, Presentation Design, WordPress

KANLAN, Architecture Studio Website

Creating a new brand identity for Pomona, a new business franchise specializing in organic fruit juices, ice creams, and other delightful treats. 

The project focused on creating a visual identity that would set Pomona apart in the market, emphasizing its commitment to freshness and natural goodness. I designed a cohesive visual language and engaging packaging that resonated with Pomona's values and target audience. 

My work on designing this fresh brand identity effectively positioned Pomona as a welcoming and premium choice in the organic market, resulting in:

✅ a 20% increase in brand recognition and 
✅ a 15% boost in initial sales.

Pomona: Icecream Cafe Franchise Brand Design

A vintage cafe in Tehran. The name taken from Film Noir, a 40s-50s movie genre of crime dramas, also the name suggests a French atmosphere.
I started the whole package before the opening and as satisfied client approved the design I continued to be Café Noir's exclusive brand designer & developer and consultant agent.

Tasks:
✔ Designing logo & identity
✔ Flyers, pre-openning ads design
✔ Complete branding with website, menu, business card, and other stationary materials
✔ Products & environment photography (art direction to create the character out of photographic techniques)
✔ Redesign (2nd time), the whole package (menu, stationary, club cards, etc.)
✔ Seasonal social profile photos design and graphics
✔ Event based regular post design and scheduling
✔ Designing new identity for “Club Noir” including: club logo and cards (a campaign to reward loyal customers through discounts & rewards)
✔ Branding and managing social media outlets including Facebook, Instagram, Tweeter, Pinterest, Foursquare


Cafe Noir - Complete Branding & Advertising Package

Creative Direction, Rebrand, Visual Language Design, Design System, Product Design, UXD, Presentation Design, App Design, Print Design, Icon Design

Designs (Wireframes, UI & Components): https://farsh.at/montaweb
App Design: https://farsh.at/montaapp

MONTA provides online assessment, progress monitoring and tutoring services for schools, students and teachers. Schools can create online and print-ready exams from an extensive material database, monitor students progress stats, give students statistical analysis and advice. Students can learn and parrticipate in multiple assessments and practices, receive nation-wide progress stats and socialize with other students and schools. Teachers can create and sell exams and assessments and socilize as well.

MONTA - K12 Social Assessment & Tutoring Platform

Appfinder is a car rental business advisor in Dubai. Owning 2 established, I transformed the platform’s UX with intuitive navigation, a clean interface, and a modern aesthetic that better showcases the business. 

The redesign was a success, greatly enhancing the platform's presentation and usability:

✔ Feedback scores averaged 4.6 out of 5, reflecting high user satisfaction with the new design.
✔ Bounce rate reduced by 30%, significantly boosting user engagement.
✔ Conversion rate increased by 25%, highlighting the effectiveness of the redesign in driving business growth.

Appfinder: Web and App Design for Car Business Developer

I led the transformation of Bahasanj, an AI-powered business valuation platform, addressing critical branding and UX challenges that were hindering its growth.🚩 Challenge: Boring branding and appeal alienating young startup entrepreneurs. ✅ Solution: Crafted a new visual language rooted in Iran's culture and the founders' values, creating a unique, modern appeal for young entrepreneurs and startups.🚩 Challenge: Confusing report system that did not present results clearly, did not work well on mobile devices, and was not print-friendly. ✅ Solution: Through user trials, I fine-tuned the reporting process, optimized the mobile experience, and implemented innovative PDF conversion techniques for print-ready reports, significantly enhancing usability and user engagement across all devices.🚩 Challenge: Inconsistent brand and UI components affecting the product's UX. ✅ Solution: Developed a cohesive design system that ensured visual consistency across the platform, considering accessibility principles to improve usability. This system also guided the redesign of the administration dashboard, aligning it with the brand’s new visual language.My strategic approach resulted in the following: ✅ 31% increase in user retention (analytics data) ✅ 43% boost in user satisfaction one year after implementation (survey results) ✅ 23% improvement in conversion rates (analytics data)With a significant uptick in user registrations and activity, Bahasanj solidified its position as a vibrant and user-centric platform in the business valuation space.This project exemplifies the transformative impact of combining product design, rebranding efforts, and user-centric design principles to enhance the overall user experience and drive tangible results.I'm excited to bring this same level of creative problem-solving and strategic thinking to future projects.

Bahasanj: AI-powered Business Valuation

Jamnama Glass is a reputable distributor of building and industrial glass products. 

As the creative director and designer, I have created a 3D dynamic environment showcasing their products in 2 main scenes and 9 different angles. The project required to be rendered as a regular DVD which is playable both on home DVD players and on PCs. There are also a brand welcome intro and background music. There are some video effects and slideshows to make it more interactive.

Jamnama Glass - Presentation DVD

Pegah Hamedan is one of the respective dairy companies of Iran's Milk Industry Co. The design is based on new web designing standards and guidelines which means it is fully Responsive and uses HTML5 & CSS3 and compatibility for modern browsers and mobile devices as well. It is based on Zurb Foundation framework.