By Jaxon Parrott, founder of AuthorityTech and creator of the Machine Relations framework.The AI attribution gap is the distance between how much AI-driven influence a brand receiv

Founder of AuthorityTech and creator of Machine Relations, the parent category for GEO, AEO, AI SEO, and AI PR.

80% of your AI traffic is invisible. The vendors racing to fix that are measuring the wrong end of the funnel.

How to Measure AI Search Traffic: Why Every Attribution Tool Is Solving Half the Problem

Categories establish in AI-mediated discovery through five observable phases: founder-only usage, corroboration layer buildout, first external adoption, adoption acceleration, and 

What happens in the weeks after a founder coins a category and other firms start adopting the term, and why the window to shape AI retrieval is narrower than most founders think

How Categories Establish in AI-Mediated Discovery: Machine Relations as a Case Study

Jaxon Parrott, founder of AuthorityTech, published the Machine Relations (MR) framework — as covered in Business Insider.If you've been following the GEO and AEO conversations in t