Full Stack Developer

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codeforces

Ali Hasan  • Peerlist

- Collaborated with Bulgari to position Octo Finissimo as a contemporary watch icon, blending Italian design with Swiss craftsmanship
- Conducted industry analysis, competitive benchmarking (Cartier, Rolex, Audemars Piguet), and customer segmentation to craft targeted strategies
- Proposed communication and distribution plans tailored to global markets (China, Europe, India) within a €5M budget
- Designed marketing recommendations, including cultural storytelling, influencer campaigns, and sustainability-focused initiatives
- Delivered a comprehensive strategic framework to enhance Bulgari’s brand equity and expand Octo Finissimo’s market presence

Bulgari | Octo Finissimo Strategic Icon Project

- Collaborated with Nespresso in a brand development strategic project for a Master’s course
- Designed a loyalty program for Nespresso’s mobile app, supporting the launch of the premium coffee vending machine, Intervallo
- Conducted in-depth market analysis and consumer research to tailor the program to Nespresso’s customer base
- Developed strategic recommendations for customer engagement and retention through app-based loyalty features
- Led a high-performing team, achieving the top project grade of 100%

Nespresso | Brand Development Strategic Project

- Led a strategic IMC project for Nestlé’s food division, creating “Krix,” a Swiss-made, sustainable cricket-based protein bar
- Conducted market research and consumer profiling to address the barriers of entomophagy and position the product as a premium, eco-conscious alternative
- Developed an integrated marketing strategy, including media planning, sponsorships, influencer campaigns, and event concepts
- Proposed a 12-month campaign plan with a CHF 5M budget, aligning communication strategies with measurable KPIs for brand awareness and sales conversion
- Delivered a detailed final report and presentation with actionable recommendations to establish Nestlé as a leader in sustainable food innovation

Nestlé | Innovative Food Marketing Project

- Collaborated with Salt Mobile in a strategic project to integrate AI tools into marketing operations for enhanced efficiency and competitiveness
- Conducted a comprehensive analysis of AI solutions to address key challenges in product management and market analysis
- Proposed solutions for task automation, competitor analysis, and visual content creation
- Delivered recommendations for tool adoption, staff training, and phased implementation
- Produced a detailed report on AI integration in telecom marketing