For a long time, I thought I loved doing marketing.I loved positioning, storytelling, understanding users, crafting messages that actually resonate. That part felt creative and mea

Co-founder of Audenci - AI marketing Agent

Building for marketers like me: the story behind Audenci

Most developers think building the product is the hard part.In reality, it often isn’t.I’ve seen many developers ship products that are technically excellent. The code is clean, th

Most developers think building the product is the hard part. In reality, it often isn’t.

Great Products Don’t Fail Because of Code

This is a question I hear quite often when talking with founders and product builders:Is product more important, or is marketing more important?The honest answer is that the questi

In reality, great products without distribution often fail, and great marketing cannot save a bad product for long.

Product vs Marketing: Which One Actually Matters More?

For the past couple of years, most of us have interacted with AI in a similar way.We ask questions.We ask AI to write something, summarize something, explain something. AI responds

When AI moves from answering questions to actually performing work, the role of humans changes as well.

We’re Moving From “Asking AI” to “Assigning AI Work”

Over the past couple of years, I’ve built several AI products.Some followed the trends at the time: tools for image generation, tools to create UGC-style ads, and other small AI ut

Each product enters the market at a different moment. And that moment matters a lot.

What Building Several AI Tools Taught Me About Product Marketing

Over the past few months, we’ve been working on improving Audenci.Not just by adding new features, but by stepping back and asking a more fundamental question:What are we actually 

A founder’s perspective on evolving Audenci from AI marketing agents to a self-operating marketing department, and what this shift means for modern marketing teams.

Hazel Nguyen

Co-founder of Audenci - AI marketing Agent