In the DTC health and cognitive supplement market, the biggest barrier to conversion usually isn't the product itself—it's the gut-level skepticism people feel before putting somet

Decoding human neuroscience & cognitive load to engineer high-converting digital experiences.


I read through Reddit and Amazon reviews to understand why people don't trust supplement brands—then turned that into a step-by-step landing page design.

Why Don't Customers Believe You? The Anatomy of a DTC Landing Page

You know Linear. It's the design darling of the tech world right now. Dark mode aesthetics, buttery micro-interactions, keyboard-first speed that makes everything else feel clunky.

Motivation is there, the trigger isn't: dissecting Linear's most beautiful page through BJ Fogg's behavior model.

Even Linear Makes CRO Mistakes: A Neuromarketing Teardown of an Iconic Hero Section

Read the articles written by İsmail Kestel on Peerlist

Articles written by İsmail Kestel • Peerlist

Figma

CRO Analyst

UX Researcher

UX Designer

Neuromarketing

Cognitive Psychology

Behavioral Science

Landing Page Optimization

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